June 2012
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London 2012, with Kinder +Sport the Olympic Games are “Emotional”
During the 2012 London Olympics, our country will have its headquarters, Casa Italia, at the Queen Elizabeth II Conference Centre, a few steps away from the Big Ben.
Ferrero will be present inside Casa Italia with a special Kinder +Sport stand, that will be accessible for free to all the people visiting London during the Games.
The stand will be comprised of three separate areas: the Meeting Area, where it will be possible to converse with visitors and distribute giveaways made to measure for the event; the Multimedia Area, where people will be able to navigate the brand’s website and get a “virtual overview” of all the activities associated with Kinder +Sport initiatives; and the “Emotional Area”, the feather in the cap of the stand.
Located in a central position, “Emotional Area” has been specially designed to enable the public to experience the athletes’ emotions first-hand, not just by “touching” the ground where the athletes are training, but also by putting on special virtual glasses that let you see precisely the same things that come within an athlete’s field of vision during the competitions.
Kinder +Sport is an official sponsor of both the Italian National Olympic Committee (CONI) and the ITALIA TEAM that brings together all the athletes who will participate in the coming Olympic Games; moreover, it is a sponsor and a top sponsor of many national and junior sports federations.
Ferrero will be present inside Casa Italia with a special Kinder +Sport stand, that will be accessible for free to all the people visiting London during the Games.
The stand will be comprised of three separate areas: the Meeting Area, where it will be possible to converse with visitors and distribute giveaways made to measure for the event; the Multimedia Area, where people will be able to navigate the brand’s website and get a “virtual overview” of all the activities associated with Kinder +Sport initiatives; and the “Emotional Area”, the feather in the cap of the stand.
Located in a central position, “Emotional Area” has been specially designed to enable the public to experience the athletes’ emotions first-hand, not just by “touching” the ground where the athletes are training, but also by putting on special virtual glasses that let you see precisely the same things that come within an athlete’s field of vision during the competitions.
Kinder +Sport is an official sponsor of both the Italian National Olympic Committee (CONI) and the ITALIA TEAM that brings together all the athletes who will participate in the coming Olympic Games; moreover, it is a sponsor and a top sponsor of many national and junior sports federations.
