FERRERO ADVERTISING AND MARKETING PRINCIPLES
OTHER ADVERTISING & MARKETING PRINCIPLES
Portrayal of children, promotion of active lifestyles and social responsibility
Ferrero will not portray physically inactive children (e.g. watching TV or playing sedentary games) in its commercial communications. Its advertising and marketing will strive to promote dynamic and active lifestyles, especially when it concerns children.
Children will also continue to be at the center of Ferrero’s “Social Enterprises” project, aimed at contributing to improving the living conditions of some of the poorest areas of the world, by supporting social projects particularly benefitting the health and education of local children.
Celebrities and licensed characters
Consistently with the “ICC Framework for responsible Food and Beverage Communication”, Ferrero will ensure that live or animated personalities featured in its advertising will not be used to sell its products primarily to children in a way that obscures the distinction between editorial content and commercial promotion.
Third-party licensed character will be used only for products meeting the principles under point 3 and, in any case, not in media audiences with more than 50% (1/1/2012 to 31/12/2012) or 35% (from 1/1/2013) children under 12 years.
We reserve the right to continue to use our brand-owned characters for products which meet the principles under point 3 in all audiences.
Schools
Ferrero will not place vending machines offering its products in primary schools.
Ferrero will not carry out any type of communication, distribution or sampling of its products in primary/elementary schools, but reserves the right to promote education and sports when specifically requested by, or agreed with, the school administration.
Ferrero will continue to engage in activities aimed at children regarding nutrition, health or physical exercise, in co-operation with Governments, other competent Public Authorities and/or Sports Federations.
Digital media and promotions
Ferrero websites will not be directed primarily to children under 12 and will implement appropriate age-screening techniques, aimed at ensuring that all reasonable steps have been taken in order to restrict children under the age of 12 from submitting personal information, viewing advertising and downloading branded leave behind materials without parental consent.
Privacy
Ferrero respects consumer privacy and safeguards all personal information entrusted by its consumers. Therefore, we will not share their personal details with outside third parties without their prior consent.
Implementation
The “Ferrero Advertising & Marketing Principles” will be applied starting from 1st January 2012.
They may require periodic revisions in order to ensure that they maintain their full consistency with our Company Values, as well as with changes in the applicable self-regulatory framework, in the different market places, as well as within our company.
Read also:
Company Values >
Responsible Advertising & Marketing >
Advertising & Marketing primarily directed to children >
Portrayal of children, promotion of active lifestyles and social responsibility
Ferrero will not portray physically inactive children (e.g. watching TV or playing sedentary games) in its commercial communications. Its advertising and marketing will strive to promote dynamic and active lifestyles, especially when it concerns children.
Children will also continue to be at the center of Ferrero’s “Social Enterprises” project, aimed at contributing to improving the living conditions of some of the poorest areas of the world, by supporting social projects particularly benefitting the health and education of local children.
Celebrities and licensed characters
Consistently with the “ICC Framework for responsible Food and Beverage Communication”, Ferrero will ensure that live or animated personalities featured in its advertising will not be used to sell its products primarily to children in a way that obscures the distinction between editorial content and commercial promotion.
Third-party licensed character will be used only for products meeting the principles under point 3 and, in any case, not in media audiences with more than 50% (1/1/2012 to 31/12/2012) or 35% (from 1/1/2013) children under 12 years.
We reserve the right to continue to use our brand-owned characters for products which meet the principles under point 3 in all audiences.
Schools
Ferrero will not place vending machines offering its products in primary schools.
Ferrero will not carry out any type of communication, distribution or sampling of its products in primary/elementary schools, but reserves the right to promote education and sports when specifically requested by, or agreed with, the school administration.
Ferrero will continue to engage in activities aimed at children regarding nutrition, health or physical exercise, in co-operation with Governments, other competent Public Authorities and/or Sports Federations.
Digital media and promotions
Ferrero websites will not be directed primarily to children under 12 and will implement appropriate age-screening techniques, aimed at ensuring that all reasonable steps have been taken in order to restrict children under the age of 12 from submitting personal information, viewing advertising and downloading branded leave behind materials without parental consent.
Privacy
Ferrero respects consumer privacy and safeguards all personal information entrusted by its consumers. Therefore, we will not share their personal details with outside third parties without their prior consent.
Implementation
The “Ferrero Advertising & Marketing Principles” will be applied starting from 1st January 2012.
They may require periodic revisions in order to ensure that they maintain their full consistency with our Company Values, as well as with changes in the applicable self-regulatory framework, in the different market places, as well as within our company.
Read also:
Company Values >
Responsible Advertising & Marketing >
Advertising & Marketing primarily directed to children >