With its unique taste, Nutella® has become a favourite for generations
of people around the world.
A unique and unmistakable taste
Nutella® has been on the breakfast tables of millions of people around the world for more than 60 years, spreading good moments to start the day. A slice of bread with Nutella® tastes great. Thanks to our unique and inimitable recipe, Nutella® has become the most popular and iconic hazelnut cocoa spread in the world.
Nutella®: a history of passion, invention and positivity
Do you know the history of Nutella®'s signature recipe and unmistakable taste?
Nutella® Peanut
The launch of Nutella® Peanut marks the brand’s first flavor innovation in its over 60-year history, delivering a new taste experience that blends the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts. Crafted to spread smiles at afternoon snack time, Nutella Peanut is perfectly spreadable and pairs beautifully with a classic sandwich.
Made by Nutella® Baked by you!
Nutella Croissant: a crispy flaky pastry, specially crafted to enclose the unmistakable taste of creamy Nutella® - Another addition to our frozen bakery range.
Introducing Nutella® Plant-Based
Nutella Plant-Based delivers the same unmistakable Nutella experience but removes milk and adds vegetal ingredients such as chickpeas and rice syrup. Just like the classic Nutella, the new option combines quality ingredients, including its signature roasted hazelnuts and flavorful cocoa, to create a unique creamy and delicious texture.
Without compromising on taste, the new spread is vegan certified and offers a delicious new choice for consumers.
Nutella Ice Cream
This new product is the first packaged ice cream by Nutella: a combination of Nutella‘s unique taste and melt-in-your-mouth creaminess with the smoothness of ice cream.
Nutella® Muffin
This new product is the first packaged ice cream by Nutella: a combination of Nutella‘s unique taste and melt-in-your-mouth creaminess with the smoothness of ice cream.
The Nutella biscuit
After Nutella & Go! and Nutella B-ready, the family expanded with the launch of Nutella Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!
Nutella® taste in a crunchy wafer shell
Nutella B-ready is the most convenient way to enjoy the unique Nutella® taste in a multi-texture combination! A delicious crunchy wafer shell filled with creamy Nutella® and sprinkled with puffed wheat crisps.
Dip in! Anytime. Anywhere.
Tasty Nutella® on one side and crispy breadsticks on the other. Nutella & Go is the playful way to enjoy Nutella® on the go! Thoughtful packaging for delicious on-the-go snacking.
World Nutella® Day
On February 5th, 2007 Italo-American blogger Sara Rosso created a day to celebrate our product together with all Nutella® fans around the world.
World Nutella® Day has been celebrated every year since.
The iconic jar
With its iconic design, Nutella® was launched in Germany.
Nutella® is born
The recipe was continually improved and in 1964 the first ever jar of Nutella® was created.
A hazelnut and cocoa cream that today spreads smiles around the world.
SuperCrema
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
Positivity as a main ingredient
After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella® was born.
The Giandujot, named after a local carnival character, was a paste shaped into a loaf that could be sliced and spread on bread.
Our attention to quality
Nutella's unmistakable recipe is the same worldwide. It combines seven carefully selected quality ingredients, ensuring its singular creaminess and intense flavour. We uphold high quality standards for every plant in the world that produces Nutella®. Discover more at: Our quality & ingredients | Nutella® | Official Website.
Our commitment to sustainability
We are committed to a responsible sourcing of our ingredients protecting the environment and improving the livelihood or farmers and their communities. Discover more at: Our commitments for sustainability | Nutella® | Official Website.
