FERRERO ADVERTISING AND MARKETING PRINCIPLES
COMPANY VALUES
The fundamental values of our Company were revised and published in 2010, in our first Corporate Social Responsibility Report. They guide the conduct of all Ferrero employees in their everyday relations with consumers, communities, institutions and trading partners. Such values, which are also at the basis of our Advertising & Marketing Principles, include in particular the following ones:
LOYALTY AND TRUST
“Our constant attention towards consumers’ needs is the foundation of our company policy, inspired by maximum transparency and excellence in quality. Our loyalty towards consumers and the trust they put in our products with their everyday purchases are at the core of the long-lasting relation that we enjoy with them.”
INTEGRITY AND SOBRIETY
“Our communications with consumers, including advertising, respect the values of human dignity, family and children, in line with our moral and ethical principles. They are based on proper use of our products and inspired by the promotion of a healthy lifestyle.”
PASSION FOR RESEARCH AND INNOVATION
“In a global context of growing attention to themes such as nutrition and physical activity, we focus our research strategy and our production investments on the creation of high quality products, carefully developed in terms of their nutritional value and portioning, so that they can be integrated into a balanced diet, with particular attention to the needs of children and families.”
Read also:
Responsible advertising and marketing>
Advertising & Marketing directed to children>
Other Advertising & Marketing Principles>
The fundamental values of our Company were revised and published in 2010, in our first Corporate Social Responsibility Report. They guide the conduct of all Ferrero employees in their everyday relations with consumers, communities, institutions and trading partners. Such values, which are also at the basis of our Advertising & Marketing Principles, include in particular the following ones:
LOYALTY AND TRUST
“Our constant attention towards consumers’ needs is the foundation of our company policy, inspired by maximum transparency and excellence in quality. Our loyalty towards consumers and the trust they put in our products with their everyday purchases are at the core of the long-lasting relation that we enjoy with them.”
INTEGRITY AND SOBRIETY
“Our communications with consumers, including advertising, respect the values of human dignity, family and children, in line with our moral and ethical principles. They are based on proper use of our products and inspired by the promotion of a healthy lifestyle.”
PASSION FOR RESEARCH AND INNOVATION
“In a global context of growing attention to themes such as nutrition and physical activity, we focus our research strategy and our production investments on the creation of high quality products, carefully developed in terms of their nutritional value and portioning, so that they can be integrated into a balanced diet, with particular attention to the needs of children and families.”
Read also:
Responsible advertising and marketing>
Advertising & Marketing directed to children>
Other Advertising & Marketing Principles>