Ferrero has always believed in the fundamentale role of parents in educating children about a balanced diet and a healthy lifestyle.
In Europe, Ferrero takes part in the EU Pledge initiative: a series of pledges for a responsible approach to advertising food products to children under the age of 12 on television, in print media and on the internet.
At global level, Ferrero applies the IFBA Global Policy on Advertising and Marketing Communications to Children, in line with which the Group, as a rule, does not target adverts for its food products, either on television, in print media or on the internet, at an audience that is predominantly made up of children under the age of 12.
In line with the actions at European level, from January 1 2013 Ferrero:
• applies the self-regulation standards and does not advertise its food products to audiences of which over 35% is made up of children under the age of 12;
• in light of the growing importance of digital, includes within its commitments also its own corporate websites.
Limited exceptions to such general rule can be made in certain countries or regions for products which fulfill specific criteria, based on accepted scientific evidence and/or applicable national and international dietary guidelines.
GOOD PRODUCTS, SMALL PORTIONS