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At the heart of everything we do

For more than 70 years, passion, creativity and a strive towards excellence has been at the heart of everything we do

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Our Journey

Rooted in Quality and Passion

Ferrero began as a small family-run pastry shop in Alba, Italy. Today, we are home to some of the world's best loved brands. 

What has never changed is our respect for people and the planet​, our passion for creativity and excellence, and for bringing moments of joy through our products.

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Our commitment to quality and excellence has been part of our business since its beginning, in 1946. 

It extends far beyond our products and is integrated within all the elements that make us who we are.

From our work to source quality ingredients, to our commitment to improving the livelihoods of farmers and investment in technology and innovation, quality is always at the heart of everything we do.

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Learn more about Ferrero and Our Journey

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Our Passion
for Innovation

Our passion for innovation is baked into our heritage and continues to inspire us today.

Innovation in our DNA
Innovation in our DNA

Innovation in our DNA

Our global innovation hubs in Italy, Singapore and Chicago blend tradition with cutting-edge science...

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...This is part of our mission to surprise and delight consumers around the world creating new taste experiences.

Crafted with Care

Crafted with Care

Every detail matters, from the ingredients we choose to the technologies we use.

Ferrero. Quality at heart. Innovation in every bite.

Learn about Ferrero and Innovation

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Responsible Sourcing

Knowing the origins and quality of our raw materials is the principle behind our commitment to responsible sourcing. This concept is known as 'Sacco Conosciuto' which translates from Italian as knowing what's in the bag.

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From cocoa and hazelnuts to palm oil, we work closely with trusted partners on traceability, protecting the environment and supporting local farmers and communities.

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We constantly strive to create a transparent, sustainable supply chain, one that delivers both quality ingredients and positive impact.

This approach is guided by our Ferrero Farming Values framework, which shapes our approach to responsible sourcing.

Our Commitment to...

Responsible Sourcing
Our Hazelnut Quality
Our Hazelnut Sustainability
Our Approach to Hazelnut Regenerative Agriculture
Our work on Cocoa with Save The Children
Our Work with Partners on Cocoa Standards
Our Ethical Palm Oil

Learn about Ferrero and Responsible Sourcing

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Watch More from Ferrero

Watch how passion, precision, and care shape everything we create.

Italy Heritage 2025

Ferrero & our Italian heritage

Ferrero & our commitment to deforestation-free palm oil 2025

Ferrero & our commitment
to deforestation-free palm oil

Ferrero & our approach to responsible sourcing 2025

Ferrero & our approach
to responsible sourcing

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THERE'S STILL A LOT TO DISCOVER

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.