With its unique taste, NUTELLA® has become a favourite for generations of people around the world.
A UNIQUE AND UNMISTAKABLE TASTE
NUTELLA® has been on the breakfast tables of millions of people around the world for more than 50 years, spreading good moments to start the day. A slice of bread with NUTELLA® tastes great. Thanks to our unique and inimitable recipe, NUTELLA® has become the most popular and iconic hazelnut cocoa spread in the world.
NUTELLA®: A HISTORY OF PASSION, INVENTION AND POSITIVITY
Do you know the history signature recipe and unmistakable taste of NUTELLA®?
The Nutella Biscuit
After Nutella & Go! and Nutella B-ready, the family expanded with the launch of Nutella Biscuits, the first crunchy biscuit filled with a creamy heart of NUTELLA®. In 2019, the launch in France and Italy was a success!
World NUTELLA® Day
On February 5th, 2007 the Italian American blogger Sara Rosso created a day to celebrate our product together with all NUTELLA® fans around the world.
World NUTELLA® Day has been celebrated every year since.
Success has no borders
NUTELLA® reached Australia, opening its first plant outside Europe in Lithgow near Sydney.
Oh, la la!
NUTELLA® arrived in France with great success.
The iconic jar
With its iconic design, NUTELLA® was launched in Germany.
NUTELLA® is born
The recipe was continually improved and in 1964 the first ever jar of NUTELLA® was created.
A hazelnut and cocoa cream that today spreads smiles around the world.
SuperCrema
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
Positivity as a main ingredient
After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of NUTELLA® was born.
The Giandujot, named after a local carnival character, was a paste shaped into a loaf that could be sliced and spread on bread.
Біздің сапаға деген назарымыз
NUTELLA-ның сөзсіз рецепті бүкіл әлемде бірдей. Ол айрықша кремді консистенция мен қарқынды дәмін қамтамасыз ететін, мұқият іріктеп алынған сапалы жеті ингредиенттен құралған. Біз NUTELLA® шығаратын әлемдегі әрбір зауыт үшін жоғары сапа стандарттарын ұстанамыз. Келесі сілтемеде толығырақ ақпарат: Біздің сапа және ингредиенттер | NUTELLA® | Ресми веб-сайт
Тұрақты даму бойынша міндеттемеміз
Біз қоршаған ортаны қорғай отырып, фермерлер мен олардың қауымдастықтарының өмір жағдайларын жақсарта отырып, ингредиенттеріміздің жеткізушілерін жауапты таңдауға ұмтыламыз. Келесі сілтемеден толығырақ ақпарат: Біздің тұрақты даму бойынша міндеттемелеріміз | NUTELLA® | Ресми веб-сайт
