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Tic Tac®: HISTORY

Refreshing good vibes since 1969
1969

Refreshing good vibes since 1969

The summer of love, Woodstock, the first man on the moon... and the birth of Tic Tac®, a revolutionary new mint that has stayed fresh for over 50 years!

A Global Brand
1970s-1980s

A Global Brand

After take off in 1969, the iconic Orange flavor followed in 1974. More new flavours were added and sales sky-rocketed. By the 1980s Tic Tac® was now selling fast on all five continents.

Rays of Positivity
2022

Rays of Positivity

In 2022 Tic Tac® had a refreshing makeover introducing the “Rays of Positivity”. Made from the iconic Tic Tac® shape and radiating out from the logo, they represent our idea to radiate good vibes, one Tic Tac® at a time.

100 layers of gentle freshness

100 layers of gentle freshness

With their recognizable shape, Tic Tac® pills look so simple, but simplicity is a matter of care! Each Tic Tac® takes 24 hours to produce, as each pill is perfectly shaped and coated. At the center, there is a gentle heart that is wrapped in 100 layers of flavour. The original freshmint blends mint essential oil, finished with a unique vanilla flavored touch.

Piedmont Mint: our special ingredient

Piedmont Mint: our special ingredient

Our Tic Tac® Freshmint tastes so good because of the unique peppermint that grows in Pancalieri, in the Piedmont region of Italy. The climate and soil there create a unique type of mint, which is delicately refreshing and uniquely delicious. The essential oil of mint is made with a low-steam distillation process with a traditional method, to deliver a special perfume, the refined taste, a sweet and rich profile.

A VIBRANT TASTY RANGE
TO REFRESH YOUR GOOD VIBES

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Tic Tac® Mint

Enjoy a moment with Tic Tac, the iconic brand of multi-flavored treats. Each portable pack fits easily in your pocket or purse, making them perfect for your busy, on-the-go lifestyle. Tic Tac is here to share the good vibes — whether you’re refreshing your mood or boosting your confidence, there’s a flavor for every occasion. With 100 layers of deliciousness in every mint, Tic Tac is perfect for sharing with friends or savoring by yourself. Gluten-free and always a treat, Tic Tac comes in a variety of flavors and sizes, so you can find the perfect match for every moment. Find your favorite flavor and share the good vibes with Tic Tac!

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Tic Tac® Orange

Add a fun twist to your day with Tic Tac Orange, the iconic brand of multi-flavored treats. Each portable pack fits easily in your pocket or purse, perfect for your on-the-go lifestyle. Tic Tac is here to share the good vibes—whether you’re boosting your mood or treating yourself, there’s a flavor for every occasion. With 100 layers of delicious orange flavor in every mint, Tic Tac is perfect for sharing with friends or enjoying by yourself. Gluten-free and always a treat, Tic Tac comes in a variety of flavors and sizes, so you can find the perfect match for every moment. Find your favorite flavor and share the good vibes with Tic Tac Orange!

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Tic Tac® Spearmint

Add a chill vibe to your day with Tic Tac Spearmint, the iconic brand of multi-flavored treats. Each portable pack fits easily in your pocket or purse, making them perfect for your on-the-go lifestyle. Tic Tac is here to share the good vibes—whether you’re boosting your mood or treating yourself, there’s a flavor for every occasion. With 100 layers of delicious spearmint flavor in every mint, Tic Tac is perfect for sharing with friends or enjoying by yourself. Gluten-free and always a treat, Tic Tac comes in a variety of flavors and sizes, so you can find the perfect match for every moment. Find your favorite flavor and share the good vibes with Tic Tac Spearmint!

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Tic Tac® Strawberry

Add a fruity twist to your day with Tic Tac Strawberry Mix, the iconic brand of multi-flavored treats. Each portable pack fits easily in your pocket or purse, making it perfect for your busy, on-the-go lifestyle. Tic Tac is here to share the good vibes—whether you’re boosting your mood or treating yourself, there’s a flavor for every occasion. With 100 layers of delicious strawberry flavor in every mint, Tic Tac is perfect for sharing with friends or enjoying by yourself. Gluten-free and always a treat, Tic Tac comes in a variety of flavors and sizes, so you can find the perfect match for every moment. Find your favorite flavor and share the good vibes with Tic Tac Strawberry!

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.