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Kinder Joy of Moving in the UAE

Kinder Joy of Moving in the UAE

Ferrero’s Kinder Joy of Moving – the Group’s international social responsibility project – aims to bring the joy of movement into the life of every child by promoting physical activity and an active lifestyle in an easy, engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow.

As part of our commitment to encouraging physically active lifestyles, in 2024, Ferrero Group has launched its renowned Kinder Joy of Moving program in the United Arab Emirates in collaboration with Al Mawakeb Schools. The initiative is integrated into the physical education curriculum for students from KG1 to Grade 6 at three of the school's branches: Al Mawakeb Al Garhoud, Al Mawakeb Al Khawaneej and Al Mawakeb Al Barsha.

The program – which reached 1,335 kids in 2025 – aims to cultivate healthier, more active habits that can positively impact their futures.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.