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WORLD NUTELLA DAY 2026: NUTELLA UNVEILS INNOVATIONS AND CULTURAL MILESTONE TO SPREAD EVEN MORE SMILES

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Fans around the world are invited to share their “Nutella way” as the iconic brand continues its mission to spread positivity across the world.

Feb 5, 2026. As World Nutella Day marks nearly two decades of fan-powered celebration, Nutella in Kazakhstan is inviting people to take part in a joyful global cultural exchange, sharing how they live, love and enjoy Nutella in their own unique way. Celebrated every year on 5 February, World Nutella Day brings together fans across cultures, generations and geographies, shining a light on the creativity, connection and rituals that make Nutella part of people's lives – from breakfast traditions and family moments to creative re-use, art and culture.

In Kazakhstan, Nutella is woven into people’s life through breakfast rituals, local recipes and family habits, making this global celebration feel deeply personal and locally meaningful.

What’s New for 2026?

Innovation is at the heart of Nutella, driven by a passion for constantly creating new products with dedication and experience. This year, Nutella will offer exciting additions to its ever-growing family:

Nutella by Assouline – This new title explores all facets of the signature spread through six chapters: History, Quality, Bread & Breakfast, Versatility, Nutella World, and Iconicity. The extraordinary coffee table book is a celebration of Nutella’s legacy as a cultural icon, a spoonful of positivity that bridges generations and borders with the ever-present feeling of nostalgia.

Thomas Chatenier, Global President of Nutella at Ferrero said: “World Nutella Day is tangible proof of the enduring strength of our brand and the incredible passion of our fans. They have elevated Nutella to a cultural icon, celebrated not only on the tables of millions of people, but also in books and exhibitions”.

Join the celebration

Fans are encouraged to celebrate World Nutella Day by sharing their own Nutella way on social media – whether it’s a recipe, ritual, memory or creative moment – using: #Nutella #WorldNutellaDay #SpreadANutellaSmile
 

Follow the celebration on the World Nutella® Day official social media channels and visit www.nutella.com for inspiring content on how fans can take their celebrations to the next level.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. About 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.