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Our commitment to quality and excellence has been part of our business since its beginning, in 1946. From our work to source quality ingredients, to our commitment to improving the livelihoods of farmers and investment in technology and innovation, quality is always at the heart of everything we do.

We began as a family company. We still are

Ferrero began as a small family-run pastry shop in Alba, Italy. Today, still proudly family-owned, we are home to some of the world's best loved brands. What has never changed is our respect for people and the planet​, our passion for creativity and excellence, and for bringing moments of joy through delicious products.

Rooted in Italy

Our story begins in Alba, a culinary capital in Piedmont (Italy) renowned for the high quality tonda gentile hazelnut, white truffle and wine. Today, we’re home to some of the world's most iconic confectionary brands and we still have the same passion for food, gastronomic excellence and appreciation of life's little moments.


Our commitment to responsibly
sourcing our ingredients

The concept of sacco conosciuto – knowing where our quality raw materials come from, is the driving force behind our commitment to responsible sourcing.

Our passion for innovation

Our passion for innovation is baked into our heritage and continues to inspire us today. Our global innovation centres drive the development of exciting and delicious new products.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.