Nutella, the beloved brand, is celebrating 60 years!
On February 5th, World Nutella Day will be celebrated worldwide.
This year will mark another major milestone – Nutella's 60th anniversary.
Over the six decades, millions of people have been starting their day with Nutella to spread positivity, connect with others, and bring a winning taste and great enjoyment to the table since its humble beginnings in Italy, the brand is now spreading smiles in over 170 countries worldwide. It has become an iconic and beloved brand celebrated globally on World Nutella Day every year.
Nutella began as a story of invention and passion. The product, which would eventually become Nutella, was first developed by the founder of the Ferrero Group, Pietro Ferrero, in response to a cocoa shortage after World War II. The original recipe used a small amount of cocoa (which was rare at this time), combined with hazelnuts, a local delicacy in Piedmont, Italy. In 1964, while many were still making solid chocolate, Pietro's son, Michele Ferrero, evolved the product and created the Nutella spread that we know and love today.
The spirit of innovation and entrepreneurship has persisted for 60 years, allowing Nutella to evolve and innovate to deliver a variety of new product experiences. From the launch of the first on- the-go snack with Nutella &GO! in 2005, to the crispy Nutella B-ready in 2015, and Nutella Biscuits – the first and only biscuit with creamy Nutella filling – in 2019.
Giovanni Ferrero, Executive Chairman of Ferrero Group, said: "As we mark World Nutella Day, we celebrate a beloved global brand driven by innovative spirit and six decades of expertise. Through the unbeatable taste of Nutella, we have now created a range of new product experiences: Nutella B-ready, Nutella Biscuits, Nutella Muffin, and Croissants. Looking ahead, we remain committed to building on this legacy, finding even more ways to offer fans positivity and choice. We have been spreading smiles across the globe for 60 years, and through passion, creativity, and innovation, Nutella will keep the world smiling for years to come."
Nutella is a brand with positivity at its heart. Nutella's vision is to use positivity as a force for good, starting with spreading smiles. This is why, alongside the celebration of World Nutella Day 2024, Nutella will mark its 60th year by spreading the power of positivity with its GiveANutellaSmile# campaign.
To commemorate the event, six limited edition Nutella jars will be launched in Israel, each representing a character with unique feature that we all recognize in people who make us smile – from the superhero to the best friend, from the champion to the birthday star.
Alongside the jars, Nutella will launch a marketing campaign that includes a special digital activity for consumers, available exclusively on the nutella.com website.
About NUTELLA®
Nutella® was born in 1964. The unique hazelnut spread with cocoa, loved by millions worldwide, is produced by Ferrero with meticulous selection of quality ingredients, care and passion into every step of its production.
Today, Nutella® is available in approximately 170 countries globally, and with its unique taste, it has created a variety of products to be enjoyed on different occasions, such as Nutella B-ready, Nutella Biscuits, and more.
All Nutella fans are invited to participate in the activity and enjoy the special and high-quality taste of Nutella.
