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The Pleasure of Ferrero Rocher now available in a primum chocolate bar format

NEWS-AND-MEDIA1
Ferrero is entering the premium chocolate bars for the first time: Ferrero Rocher taste experience can now be enjoyed beyond special occasions -as a surprising delight in every square.

Ferrero is entering the premium chocolate bars for the first time: Ferrero Rocher taste experience can now be enjoyed beyond special occasions -as a surprising delight in every square

The premium chocolate tablets of Ferrero Rocher, redefining moments of pleasure, are coming to Israel for the first time. The especial taste experience of Ferrero Rocher, stemming from Ferrero's iconic specialties and beloved by generations worldwide, will now be available in chocolate tablet form, in three flavors to choose from: milk chocolate with hazelnuts, dark chocolate with hazelnuts, and white chocolate with hazelnuts. Each of the chocolate tablets is made with carefully selected high-quality ingredients - weighing 90 grams each.

When Ferrero Rocher was launched in 1982, the desire was to make a special and high-quality patisserie accessible to much wider public. With the introduction of Ferrero Rocher chocolate tablets, Ferrero going a step forward, offering its quality and excellence in a new multi-sensorial experience.

A team of 50 people have worked to develop more than 300 types of recipes for more than three years before finding the desired balance of taste and texture for a new way to experience Ferrero Rocher. The premium chocolate tablets of Ferrero Rocher perfectly reflect the quality that lovers of Ferrero Rocher appreciate.

Each square of the new tablets was crafted to take consumers on a delicious chocolate journey. The gentle dome on top of the square recall the distinctive shape of Ferrero Rocher and it is an invitation to discover the different layers inside: a refined chocolate base supporting a creamy filling, covered with a top layer of chocolate mixed with crunchy pieces of hazelnuts.

Gabriele Caponcello , Country Manager- Israel :” With the launch of Ferrero Rocher's new tablets, we wanted to offer a new taste experience inspired by our most iconic brand that are loved around the world. A different chocolate shape that, at the same time, remains faithful to what all Ferrero Rocher lovers expect: a multi-sensorial taste experience that brings a special moment of surprising pleasure. The result we achieved is thanks to our continuous focus on product innovation and the passion for quality that has always distingue us.”

Available at all retail chains

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.