Tic Tac launches new ‘tic tac two’ in Israel: two layers, two tastes, for twice the fun!

Tic Tac proudly introduces its boldest innovation yet to the Israeli market: Tic Tac Two – a new sugar-free, dual-flavors range designed to deliver a vibrant and playful taste experience.

Available in retail chains nationwide, Tic Tac Two marks a significant milestone in the evolution of the brand, giving familiar flavors a fresh twist for today’s adventurous consumers.

Tic Tac Two has debuted in Israel in two exciting combinations:

Raspberry & Lemon – This vibrant and fruity pairing combines the flavour of raspberries with the zesty zing of lemon, making it as exciting as it is stimulating
Spearmint Fresh & Mild – An excitingly refreshing flavour that balances calming mildness with revitalising freshness. The coolness of spearmint is complemented by a sweet mouth-watering sensation, making it perfect for on-the-go moments.

Each Tic Tac Two mint is twice the size of the original Tic Tac, featuring two distinct layers that provide a contrasting taste in every flip. With their smooth texture and embossed Tic Tac branding, the dual-flavour brings an innovative edge to the mint category, redefining what consumers can expect from the sugar-free range.

Kesem Tubi, Senior Brand Manager at Tic Tac Israel, commented:
“We’re proud to expand the Tic Tac portfolio in Israel with Tic Tac Two – a sugar-free innovation that brings a fresh take on the brand’s playful spirit. With its unique dual-layered design, each candy delivers two harmonious flavors in a single bite – from fruity to refreshingly minty. This exciting new line was created for consumers seeking variety and fun, while staying true to the taste and quality they already know and love. Tic Tac Two is another step in our commitment to offering joyful, innovative products that surprise and delight with every taste.”

The launch follows extensive consumer research which highlighted a growing desire for refreshment products that are both enjoyable and functional*. People are increasingly looking for their mints to have a variety of flavours, combining playfulness with on-the-go refreshment, that perfectly embodies the Tic Tac Two range.

*According to a Nielsen-commissioned study.