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The Ferrero Group launches: Kinderini - New cookies with a variety of unique expressions.

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The Ferrero Group Launches for the First Time in Israel: Kinderini – New Premium Butter Cookies with 18 Unique Expressions

The Ferrero Group is proud to introduce Kinderini to the Israeli market – high-quality, crispy butter cookies featuring 18 different fun facial expressions, designed to create endless stories and wonderful family moments.

Kinderini cookies are special and evoke a variety of emotions, with 18 unique and surprising expressions. These designs inspire children to create fascinating stories, nurture their imagination, and share their experiences with their parents. It’s a perfect opportunity to enjoy quality time with the kids, play together, and strengthen the parent-child bond.

Kinderini cookies are made with three layers of crispy dough topped with Kinder cream decorations that form the different facial expressions. Each cookie is baked with great care, combining simplicity with unique creativity. The baking process uses high-quality ingredients, carefully selected to ensure exceptional taste. The delicious flavor of the cookies is the result of months of testing in Ferrero Group’s laboratories in Italy.

The product will launch in August, offered in a 250-gram package containing 20 cookies. Kinderini cookies will be available in the cookie aisle of retailer chains.
Kosher certification: Kosher: Kosher, dairy for those who eat foreign milk powder, Israel Baking, under the supervision of OU and with the approval of the Chief Rabbinate of Israel.

With the launch of Kinderini in Israel, the Ferrero Group expands its cookie category following the success of Kinder Cards, Kinder Trunky, and Nutella Biscuits. The Kinder brand offers Israeli consumers a variety of unique products, including Kinder Bueno (chocolate bars), Kinder Joy, Kinder Surprise Eggs, Kinder Surprise Maxi (large surprise eggs), Kinder Chocolate (bars), Kinder Delice (individual cakes), Schoko-Bons (mini chocolates), Kinder Cards (cookies), and more.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.