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21 Sep 2022
2 min read


New local leader for Australia and New Zealand

Ferrero has appointed Massimo D’Ambrosio to lead its operations across Australia and New Zealand, as Craig Barker moves to head up operations for the Asia Pacific region. The appointment will see Massimo transition from his current role leading Ferrero’s business across Korea and Japan.

As Managing Director for Ferrero Australia, Massimo will lead the confectionery business’ sustainable growth across the Ferrero Rocher, Kinder, Nutella and Tic Tac brands. He brings twenty years’ experience to the role, with senior leadership roles across some of Ferrero’s largest markets around the world.

Massimo D’Ambrosio said, “Ferrero’s strong focus on sustainable and responsible growth guide everything we do as we continue to bring some of the world’s best loved confectionery and sweet packaged food products to Australian and New Zealand consumers.

“I’d like to thank Craig for his significant contribution to the local business and look forward to working with the team and our retailer partners to continue to grow Ferrero’s position in market.”

Ferrero Australia has delivered consistent growth across its iconic brands including Ferrero Rocher, Nutella, Kinder and Tic Tac in recent years. In his new role leading Ferrero Asia Pacific, Craig will be charged with overseeing the Ferrero Business across North and South East Asia as well as the Australian & New Zealand markets.

Craig Barker said, “I am looking forward to working with Massimo to continue the development of the Ferrero business in Australia and New Zealand, building on the consistent growth of our core brands whilst extending the Ferrero offering through new product development such as the recent Nutella B-ready and Kinder Happy Hippo.”

Ferrero has ambitious sustainability goals that guide operations from raw ingredient selection right through to in-store. These goals align to four key pillars: protect the environment, source ingredients sustainably, promote responsible consumption and empower people. The Group continues to define new commitments and targets that will drive further progress focused on reducing its footprint to 2030.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.