Skip to main content
02 Feb 2023
2 min read


World Nutella Day

This World Nutella Day, a free Lithgow-wide Nutella event is taking place in a first-of-its-kind celebration.

To celebrate World Nutella Day, this Sunday 5th February, Nutella has hidden delicious gift boxes around town for Lithgow residents and visitors to discover. 

Lithgow has a history of Nutella firsts. Home to the first Ferrero factory making Nutella outside of Europe, it’s about to be home to Nutella’s first ‘Hide and Treat’.  Nutella has grown to become an Australian icon in its own right – around 13,500 tonnes (or 13.5 million kilograms) of Nutella are made at the Lithgow factory each year. Nutella is a staple of Lithgow’s community and Aussie pantries - a jar of the iconic hazelnut spread can be found in 1 in 4 Australian homes.

This year, the world’s favourite chocolate hazelnut spread is now embedding itself in the community a little more literally. Delicious Nutella gift boxes will be hidden in some of Lithgow’s best-known landmarks on World Nutella Day. Each box contains exclusive Nutella items that can’t be bought, only won. Inside, winners will find all the staples to whip up their own Nutella-inspired recipe, including:

  • A limited-edition Lithgow Nutella jar
  • A Nutella baking kit and special Nutella Recipe Book
  • An exclusive Nutella jumper
  • NEW Nutella Biscuits and Nutella B-ready products

Nutella lovers had better act fast though: only 10 of the sought-after boxes will be up for grabs. Local residents and tourists alike are encouraged to get involved in the quest to nab a box for themselves, so a speedy start will be crucial to get your hands on the Nutella goodies. The best part? The entire thing is completely free – making it the perfect Sunday activity for the whole family to enjoy.

Simon Francis, Tourism Manager for Lithgow City Council said:

“The Ferrero factory has played an important role in our town for generations, and now we’ll be able to celebrate their delicious Nutella product hidden around the landmarks that make Lithgow the special place it is today.

Nutella’s ‘Hide and Treat’ gives us a good reason to finally see those much-loved spots or relive happy memories, take a chance at discovering some Nutella, and, if nothing else, getting the family out and about on a Sunday!”

Daniel Quack, Factory Manager for Nutella said:

“Lithgow is Nutella’s home in Australia, so we want to celebrate World Nutella Day – a day made by fans for fans – right here. We’re so excited to spread some smiles around town with our 10 delicious Nutella prizes hidden in some of the most iconic locations around Lithgow. And after our limited-edition Lithgow jars proved so popular last year, we’re bringing them back to share our appreciation with the community who make it so special for us to be here.”

Nutella will also donate an additional 100 jars of Lithgow-branded Nutella to the Seven Valleys Tourism Centre in the heart of Lithgow. These jars will be available to purchase, with all funds raised going to support local tourism initiatives. The special jars first appeared in a limited-edition release in 2022, but after locals queued up and down the street to get their hands on one, the brand is bringing them back to mark this special day.

This year, World Nutella Day will mark its 15th anniversary since American blogger Sara Rosso created the event to celebrate the world’s favourite chocolate hazelnut spread. Since then, World Nutella Day has grown to become a unique and delicious day for Nutella lovers all around the world.

Aussie Nutella fans will be spoiled for choice with more than 1,500 cafes and venues set to celebrate this Sunday around the country.  Nutella® fans can spread their love for Nutella on social media by following @Nutelladay on Twitter, or by sharing their own snaps on Facebook and Instagram using the hashtag #WorldNutellaDay.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.