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08 May 2023
2 min read


Logo Ferrero

Tic Tac® is set to Share The Positivity with four local charities, Brainwave, OzHarvest, Australian Wildlife Society and KiwiHarvest. The brand’s latest campaign will give 20 lucky Tic Tac fans the chance to win $ 1,000 for themselves and gift $ 1,000 to their charity of choice.

Tic Tac’s latest campaign which builds on the brand values of connecting with others, giving back to the community and inspiring shoppers to share moments of positivity.

“To create a campaign that not only spreads kindness and raises awareness around important issues but also spreads joy within our community is a really exciting opportunity. We’re thrilled that Share the Positivity will spread a little joy among Tic Tac fans and support important charities across Australia and New Zealand,” said Azzurra Puricelli, Senior Marketing Manager at Ferrero ANZ.

For Share the Positivity, Tic Tac® has selected four local organisations known for their vital support within the community. Long-term partner Brainwave, supports children with brain injuries or illnesses and their families, while the Australian Wildlife Society works with wildlife organisations across Australia to conserve our countries’ unique flora and fauna. Tic Tac® already supports OzHarvest and will be extending their collaboration to help deliver food relief around the country and across the ditch -  teaming up with KiwiHarvest, for the first time.

Tic Tac® will be rolling out the limited edition Share The Positivity packs on shelves across Australia and New Zealand from Friday May 5, 2023. To enter, consumers can simply purchase one of the limited-edition packs, scan the QR code or enter online at Winners will receive a $ 1000 gift voucher and be able to nominate which of the four participating charities they would like to donate this to. The competition will close on Friday June 16, 2023.

Tic Tac’s® Share The Positivity packs will be available to purchase in all major supermarkets, independent, and petrol and convenience channels in 24g packs ( RRP $ 2.00 AUD ) and 49g packs ( $ 3.20 AUD ).

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.