Mon, 09/14/2026
09:00

A TASTE OF WONDER AWAITS: WONKA OPENS ONCE-IN-A-LIFETIME ACCESS TO THE WONDER LAB FOR EXCLUSIVE TASTING EXPERIENCE

Wonka product selection
  • Wonka is opening the doors to its secret Wonder Lab, giving a lucky few fans the chance to taste the wonder 
  • A select group of VIP guests will be invited to sample the new brand range, inspired by the fantastical world of Wonka, alongside top-secret treats served straight from The Wonder Lab
  • To mark the launch of the new wonder-full range, mysterious Wonka activity will appear in cities across the nation as the brand sets out to recruit its lucky tasters
     

14 September 2026: Ever wondered what it would be like to step inside the famous Wonka world?  What if you could take a peek behind the curtain of the famous Wonka inspiration kitchen Well now, for a lucky few fans, that dream is set to become a reality.

To celebrate the launch of its brand-new range, Wonka is opening the doors to its exclusive Wonder Lab tasting experience, inviting a select group of fans to discover secret treats straight from the brand’s magical kitchen.

Launching on shelves across the country today, the new range brings even more wonder to fans, who will have the chance to sample the latest creations alongside a selection of top-secret concoctions designed to surprise and delight, created by the magical minds behind Wonka.

Those selected for the experience can expect to try a host of wondrous treats, from multicoloured Magic Hats and Magic Garden Gummies to fantastical new creations currently being developed by the Wonka Research & Development team. Guests will be among the first ever to try these products, and get an exclusive sneak peek at what some of the most fantastical minds in confectionery are cooking up.

The announcement of this once-in-a-lifetime experience comes as Wonka fever sweeps the nation - with the launch of the new wonder-full range, and also a whole host of mysterious activities in cities across the UK - as Wonka looks to recruit its lucky tasters.

Emma Armer, Marketing Director at Ferrero UK said: “We’re so excited to invite fans to Taste the Wonder as we launch our new range, but also the opportunity to experience a side of Wonka they’ve never seen before. From meeting the magical marvels behind the range to discovering extraordinary new creations, the experience is designed to bring the spirit of Wonka to life in a truly imaginative way. This is just the beginning, and we look forward to bringing even more Wonka magic to fans across the UK and Ireland.”

From chocolate hats with magical fillings to Oompa Loompa-shaped figures and a Wonka-inspired Kinder Joy Egg, the range brings surprise to chocolate and sugar confectionery, including seasonal and limited-edition creations. The first products arrive in Morrisons and Asda in the UK from 14 September, before the magic rolls out across other major UK and Ireland retailers including Tesco on October 22.

To be in with a chance to discover secret treats straight from Wonka’s magical kitchen, visit tastethewonder.co.uk. Wonka fans can find out more about the new range by visiting wonka.com
 

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.