With its unique taste, Nutella® has become a favourite for generations
of people around the world.
A UNIQUE AND UNMISTAKABLE TASTE
Nutella® has been on the breakfast tables of millions of people around the world for more than 50 years. A slice of bread with one heaped teaspoon (15g) of Nutella® tastes great. Thanks to our unique and inimitable recipe, Nutella® has become a popular and iconic hazelnut spread.
NUTELLA®: A STORY OF PASSION, INVENTION AND POSITIVITY
Do you know the history of Nutella®'s signature recipe and unmistakable taste?
Positivity as a main ingredient
After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a paste made from hazelnuts, and just a little of the rare cocoa. The ancestor of Nutella® was born.
The Giandujot, named after a local carnival character, was a paste shaped into a loaf that could be sliced and spread on bread.
SuperCrema
The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.
Nutella® is born
The recipe was continuously remastered and in 1964 the first ever jar of Nutella® was created.
A hazelnut and cocoa cream that today spreads smiles around the world.
The iconic jar
With its iconic design, Nutella® was launched in Germany.
Oh, la la!
Nutella® arrived in France with great success.
Success has no borders
Nutella® reached Australia, opening its first plant outside Europe in Lithgow near Sydney.
30 years of optimism in France
"Generation Nutella®" was held, an event in Paris displaying works of art made by artists who grew up with Nutella® featuring big names in art like Decouflé, Paco Rabanne and Wolinski.
The Guinness Book of Records
On May 29th, 27,854 people in Gelserkirchen, Germany participated in the "Largest Continental Breakfast Ever" with Nutella®.
World Nutella® Day
On February 5th, 2007 Italo-American blogger Sara Rosso created a day to celebrate our product together with all Nutella® fans around the world.
World Nutella® Day has been celebrated every year since.
A passion to be shared
The global Facebook page dedicated to Nutella® reached 10 million fans in one year.
Half a century of great memories
To celebrate Nutella®'s 50th birthday, nutellastories.com was created, where Nutella® lovers shared 76,400 stories, memories and moments. This birthday was then celebrated in 10 countries with a global event. It was such a special anniversary that Italy even issued a commemorative stamp!
30 Million friends
At the start of the day, Nutella® wishes 'Good Morning' to millions of people at the breakfast table, as well as its 30 million fans on Facebook!
The Nutella® Cafe
On May, 31st, Nutella® opened its first restaurant in Chicago, a special place where all Nutella® fans can enjoy a unique experience by choosing delicious recipes from a wide menu. Have a look here:
Nutella Cafe Chicago
More good news! Nutella® opened its second restaurant in New York in November 2018, discover it at:
Nutella Cafe New York
The Nutella Biscuit
After Nutella & Go! and Nutella B-ready, the family expanded with the launch of Nutella Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!
Our attention to quality
Nutella's unmistakable recipe is the same worldwide. It combines seven carefully selected quality ingredients, ensuring its singular creaminess and intense flavour. We uphold high quality standards for every plant in the world that produces Nutella®. Discover more at: Our quality & ingredients | Nutella® | Official Website.
Our commitment to sustainability
We are committed to a responsible sourcing of our ingredients protecting the environment and improving the livelihood or farmers and their communities. Discover more at: Our commitments for sustainability | Nutella® | Official Website.
NUTELLA®
ONE LOVE, MANY OPTIONS
With its unique taste, Nutella® has created a range of products you can enjoy for many occasions throughout the day.
Discover all Nutella® products.
NUTELLA
Nutella®is famous for its unmistakable hazelnut and cocoa taste, made even more irresistible by its unique creaminess.
NUTELLA BISCUITS
The only cookie with a creamy heart of Nutella®, made to share with those you love.
NUTELLA B-READY
Introducing Nutella B-ready, the only truly ready-to-enjoy Nutella® experience, individually wrapped! Enjoy the unique Nutella® taste in a crunchy wafer shell.
NUTELLA & GO!
Nutella & GO! includes a delicious serving of Nutella® on one side and crispy breadsticks on the other. It’s the playful way to enjoy Nutella® while on the go!
NUTELLA PLANT-BASED SPREAD
Introducing Nutella®Plant-Based.The same unmistakable Nutella®experience, now made with plant-based ingredients instead of milk.
NUTELLA MUFFIN
Our Nutella Muffin combines quality ingredients with a balanced fragrance and delicious sourdough taste that enhances the Nutella®(15g) flavour experience at its centre.
NUTELLA FROZEN CROISSANT
The unique taste of Nutella®now in a croissant, to enjoy warm from the oven!
NUTELLA FROZEN MUFFIN
Enjoy its soft and delicate dough and discover the unmistakable taste of the creamy Nutella®heart. Prepare it at home and enjoy a delicious treat to enjoy with the whole family.
NUTELLA ICE CREAM
Inspired by Nutella®’s unique taste and melt-in-your-mouth creaminess, an unmistakable combination of the world’s most loved spread with the refreshing smoothness of a distinctively creamy ice cream.
