Skip to main content
Our purpose Heart Mob
Our purpose

Our Purpose

We feel honoured that around the world, consumers have put their trust in us for over 75 years, and we're dedicated to providing delicious products and bringing moments of joy to our consumers.

At Ferrero, we bring moments of joy to people by delighting and surprising them with delicious products. This belief has shaped Ferrero for generations, unites us today and will continue to inspire us. This has been our purpose since the beginning.

We strive for excellence with our passion for quality and extraordinary craftsmanship. We are constantly exploring new ways to create products to meet the evolving needs of consumers.

We craft quality products for you to enjoy and share, with the utmost respect for people and the planet.

Today, Giovanni Ferrero continues to successfully lead the company in the role of Executive Chairman. At Ferrero, we are constantly exploring new ways to create products to meet the evolving needs of consumers. We know that it's the details that matter to guarantee the quality of our unique products and brands.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.