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Little Treats,
A lot of Joy

Inspired by bringing small but special moments to life, Kinder creates innovative chocolate made for sharing and those family bonding moments.

KINDER®: A LITTLE A LOT
Kinder Manifesto
We are for the little moments

The everyday ones and the surprising ones.
The good ones, the not so good ones.
Those passing in a blink of an eye.
We love all little moments.
For kids moments are never little, especially when shared with their loved ones.
They last an instant, but they say everything.
They are magic.
Because what may seem little to us mean a lot to them.

The Story of Kinder®

kinder
1968
The beginnings of Kinder®

The Kinder® story starts in 1968, in the heart of the small town of Alba, Italy. Here, Michele Ferrero developed a heartfelt idea that would grow into the Kinder® brand we know today: developing a product that families could enjoy. This was the birth of Kinder® Chocolate.

History Kinder 2
1974
A Surprise is born

Michele Ferrero was inspired by the Italian Easter tradition of children searching for a chocolate egg with a surprise inside. He wanted to take the joy of this concept and translate it into a product that could be enjoyed all year round. Kinder® Surprise was born!

The Kinder® Surprise egg opened a world of educational toys that encouraged children and parents to play together. We work with experts in child development to design toys that can promote joyful growth through shared play moments with family or friends.

History Kinder today
Today
Spreading the Joy of Kinder®

With a bright past leading the way to an even brighter future, Kinder® grew and expanded globally. Every passing year saw new Kinder® innovations across the world, with each idea as magical as the next.

Discover more about our Global Presence.

Family
Quality & Care

Behind our little treats is a lot of care and attention to every detail. Explore our world of quality and responsibility here.

Discover our products
surprise
Kinder Surprise
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chocolate
Kinder Chocolate
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bueno
Kinder Bueno
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country
Kinder Country
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cards
Kinder cards
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hippo
Kinder Happy Hippo
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milk slice
Kinder Milk Slice
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pingui
Kinder pingui
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maxi king
Kinder Maxi King
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choco fresh
Kinder chocofresh
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delice
Kinder delice
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seasonal
Kinder Seasonal
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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.