Skip to main content


Joy of moving is a Ferrero Group Social Responsibility project that joyfully inspires kids and their families to get moving through play.


The Joy of moving programme, the Ferrero Group Social Responsibility project, is designed to teach children how to enjoy moving and getting active through the medium of play and to encourage them to lead active lifestyles in the future. It is this ethos of moving through play that sits at the heart of Joy of moving.

In the UK, we proudly deliver our unbranded Joy of moving programme to children in schools across the country, in partnership with the EFL Trust and SPFL Trust. The unbranded in-school programme consists of two elements:
the Joy of Moving project and the Joy of moving Festivals. 
• Joy of Moving project: inspires 9-10 year olds to get physically active and enjoy movement. During the six weeks in school, children learn about activity through games inspired by the Joy of moving methodology, balanced diets based on the Eatwell Guide and the importance of hydration
•  Festivals: take the form of a ‘sports day’, where children of all ages and abilities play our unique Joy of moving games to get active whilst also learning key skills such as motor coordination, or life skills. 

To date, we have inspired over 600,000 children to get active in the UK and delivered over 2.8 million hours of additional learning in schools.

We have also developed an online Resource Hub for parents which contains free Joy of moving games and activities that families can do. 

Since the project was born in 2005, it has continued to grow with the aim of constantly improving and expanding its programs. In the last year the Joy of moving project has inspired 2.6 million children and their families in 33 countries and 131 sporting federations and associations around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way.

Social responsibility programme

Ferrero’s Commitment to Local Communities

Our contribution to local communities through our Joy of moving social responsibility programme is an example of our continued support in the areas in which we operate, in line with our principles and values.
Joy of moving operates around the world with high-profile, qualified and expert partners, including Sports Federations and Associations, Olympic Committees, and ISF, the lnternational School Sport Federation.
Joy of moving also works with Institutions, Universities and Ministries, and in some Countries, offers specific projects that include the Joy of moving methodology as part of the school curriculum.
We collaborate also with private Companies and Non-Governmental Organizations committed to spread the same values and reach the same goals. It does so, to support the achievements of 2030 Agenda Sustainable Development Goals number 4 and number 17 of the United Nation.



A Unique Methodology

Joy of moving is an educational method born from years of research, tailored for children, available to families and educators.
Through play and movement, Joy of moving fosters the development of fundamental skills, helping children to develop positive habits into adulthood. 

The methodology is designed to involve all aspects of the individual, in order to enhance autonomy and the ability to face challenges. Joy of moving instinctively shifts the focus from performance to fun, from competition to collaboration.


The method around the world

The Joy of moving method is the result of a research project launched in 2012. The outcome was decidedly positive: the children adopting this methodology showed improvements in motor coordination, cognitive functions and life skills.
In 2015, the method was launched during Expo Milano and in the two years that followed, around 5,000 teachers were trained, and an important study was conducted on the replicability of the method on a sample of schools nationwide, promoted by the Ministry of Education. Such positive results led to Joy of moving being inserted into the curriculum in all the Italian schools.
The methodology is now widely recognised and validated by credible organisations. It was for example included among European best practices promoted by HEPAS 2020 (Healthy and Physically Active Schools in Europe).


Proven positive results

What followed were three years of extensive research and field trials, which involved over 1,000 kindergarten and primary school children in Alba and the Piedmont region taking part in games and movement activities at the Joy of moving Village in Alba. The outcome of the trial was extremely positive as those children showed specific improvements in motor coordination, cognitive functions, creativity and life skills.

The methodology is widely recognised and validated by credible organisations. It was for example included among European best practices promoted by HEPAS 2020 (Healthy and Physically Active Schools in Europe).

The Joy of moving method is now spread all over the world thanks to many educators who have undergone a specific training program on the methodology and important collaborations with public and private partners.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.