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For more than 70 years, our commitment to quality and excellence has been part of our business since the beginning.  From our work in sourcing quality ingredients and our commitment to improving the livelihoods of farmers to our investment in technology and innovation, quality is always at the heart of everything we do

We began as a family company. We still are.

Ferrero began as a small family-run pasticceria in Alba, Italy.  Today, still proudly family-owned, we are home to some of the world's most loved brands. What has never changed is our respect for people and the planet​, our passion for creativity and excellence, and for bringing moments of joy through delicious products. 

Passion for food and quality

Our story begins in Alba, a culinary capital in Piedmont, Italy, renowned for the high quality tonda gentile hazelnut, white truffles, and wine. Today, we’re home to some of the world's most iconic brands and we still have the same passion for  excellence and appreciation of life's little moments. 


Our commitment to responsibly
sourcing our ingredients

The concept of sacco conosciuto – knowing where our quality raw materials come from, is the driving force behind our commitment to responsible sourcing.

Our passion for innovation

Our passion for innovation

Passion for Innovation

Our passion for innovation is baked into our heritage and continues to inspire us today.  Our global innovation centres drive the development of exciting and delicious new products.    

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.