Skip to main content
THOUGHTFUL ENJOYMENT
THOUGHTFUL ENJOYMENT

THOUGHTFUL ENJOYMENT

Whether you’re surprising a friend to mark a special occasion, delighting your family and sharing a favourite product together, or simply treating yourself with a precious ‘me’ moment, a treat or snack is something to be savoured and enjoyed.

OUR APPROACH TO THOUGHTFUL ENJOYMENT

Caring About Responsible Consumption

At Ferrero, we are passionate about crafting quality products to bring joy to our consumers whilst encouraging responsible consumption, which is in line with our global nutritional principles. We believe that all foods can be eaten in small portions, in moderation, as part of a balanced and varied diet.

We care about the responsible consumption of our products, and we have taken thoughtful steps in creating our unique and delicious products for you to enjoy.

Our Thoughtful Enjoyment ethos falls under three key elements: Thoughtful Choices, Thoughtful Moments, and Thoughtful Connections.

Thoughtful Choices

Since the start, we have supported our consumers in making thoughtful choices by creating small, typically individually wrapped portions with clear labelling.

In fact, over 91% of our products come in portions of less than 150kcal, and around 65% in portions of 100kcal or less.

Our approach ranges from helping consumers understand the nutritional and calorie values of their favourite products, to offering small and individually wrapped portions, and supporting consumers with the information and tools they need to make thoughtful choices.

Thoughtful Moments

From celebrating special occasions, to moments of surprise, connection, joy and delight, a small portioned product can be just as satisfying when it comes to those thoughtful moments.

Thoughtful Connections

Whilst savouring the treating or snacking moment and portion size are important, it’s equally important that companies are responsible and thoughtful when connecting with consumers as these connections can help to support them in making informed decisions when enjoying their treats or snacks.

We aim to help consumers make informed choices and always communicate and connect with consumers thoughtfully and responsibly. That’s why we take care to show our products being consumed in moderation in all our advertising and marketing communications.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. With over 47,000 employees, we are passionate about helping people celebrate life's special moments. The Ferrero Group, now in its third generation, is based on family values with a dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.