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02 Feb 2022
2 min read


Nutella B Ready

Nutella will be making a toast to the new year with the launch of a new delicious snack product, Nutella B-ready. Europe’s go-to biscuit bar for on the go, Nutella B-ready arrives in Australian convenience stores and supermarkets from Monday 4 January.

Consumers who love Nutella in a jar will soon be able to try it in a bar. Crunchy on the outside and creamy on the inside, Nutella B-ready is a delicious crunchy wafer shell filled with creamy Nutella® and sprinkled with puffed wheat crisps. They are individually wrapped for consumption throughout the day, anytime anywhere.

Lili Despotovic, Senior Brand Manager for Nutella says, “With a Biscuit category that is in growth and people snacking more often, Nutella B-ready takes our favourite spread into a biscuit bar format, perfect for shoppers to enjoy on the go in 2021,”

“Nutella B-ready has been hugely popular around the world so we’re excited to give Aussies a new way to enjoy their favourite chocolate hazelnut spread as a delicious, ready-to-eat snack.”

Nutella B-ready will be on shelves in selected supermarkets and convenience stores across Australia in single bars or a pack of six. RRP is $ 2.00 for individual bars or $ 4.99 for six packs.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.