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10 Jan 2023
2 min read


Logo Ferrero

New Nutella® Biscuits joins Nutella B-ready, Kinder Happy Hippo & Kinder Tronky in the Biscuit aisle 

2023 is set to be the most delicious year yet, with Nutella® bringing the long-awaited Nutella Biscuits to New Zealand. Already iconic in Italy and the rest of Europe, Kiwis can now enjoy the world’s favourite choc-hazelnut spread in a biscuit.

The perfect treat to make endless Summer days shared with friends and family even better, Nutella Biscuits feature a creamy heart of Nutella encased in a delicious crunchy biscuit. 

Azzurra Puricelli, Marketing Manager for Nutella said "Nutella Biscuits take the traditional biscuit to a new delicious level, combining a crunchy golden base filled with a creamy heart of Nutella. Nutella Biscuits have been hugely popular around the world, so we’re excited to give Kiwis a new way to enjoy their favourite chocolate hazelnut spread as a delicious, shareable snack.”

As the Biscuit category continues to grow and people snack more often, Ferrero is focused on leveraging its much-loved brands to break into new segments and categories. The result is new products that give fans more delicious ways to enjoy their favourite treats and new opportunities to bring new shoppers – particularly families – to the category. 

Ferrero’s expanding sweet packaged goods portfolio is gaining speed in Europe and around the world, with local consumers set to benefit, as the most popular products come down under. The new Nutella Biscuits product joins Nutella B-ready, Kinder Happy Hippo and the recently launched, Kinder Tronky on New Zealand supermarket shelves. 

Azzurra continued, “Shoppers are increasingly looking for everyday moments of indulgence, whether at home, with family and friends or on the go. We’re focused on meeting these needs, bringing successful new products for our iconic brands to the local market and giving consumers new ways to enjoy their favourite flavours.” 

Nutella was born in 1964. The unique chocolate hazelnut blend of Nutella is made with a meticulous selection of high-quality, sustainably sourced ingredients and an exacting, artisan-inspired production method. Nutella has grown to become the world’s most popular choc-hazelnut spread, loved by millions around the world, known first for its iconic jar and now available in both bar and biscuit form.

Nutella Biscuits can be found in the biscuit aisle of major grocery stores. Nutella Biscuits come in a resealable bag, perfect for sharing. RRP $ 6.00.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.