13 Sep 2022
2 min read

TIC TAC® ADDS TROPICAL TO THE MIX

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Escape to paradise this Summer with new Tic Tac Tropical Mix

Iconic mint brand, Tic Tac® is set to release a fresh new flavour, Tropical Mix just in time for Summer. Tropical Mix will take Australian and Kiwi consumers to paradise, no matter where they are, when it arrives on shelves in September.

A delicious new combination, the brands latest innovation expands Tic Tac’s range of fresh fruit. Tropical Mix features a mix of juicy pineapple, zesty passionfruit and delicious mango for a burst of vibrant tropical fruit flavours.

Tic Tac Tropical Mix was inspired by local love for all things Summer and aims to tap into popular flavour profiles during the warmer months. Fruit flavours continue to perform strongly for the category, with dollar value for the segment currently up 3.6% YOY*.

Azzurra Puricelli, Marketing Manager for Tic Tac said, “Tic Tac® fans love our fruity flavours so we’re excited to introduce a fresh new combination just in time for Summer. Tic Tac is all about giving everyone the chance to enjoy little moments of refreshment in their everyday lives, so we hope Tropical Mix gives fans a taste of paradise throughout their day.”

Made at Ferrero’s Lithgow production facilities, the new Tic Tac Tropical Mix flavour will be available in 24g packs. Stockists will include major supermarkets, petrol and convenience stores with a recommended retail price (RRP) of $ 2.00.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.