02 Feb 2022
2 min read

TIC TAC® ADDS WATERMELON FLAVOUR TO THE MIX

Tic Tac Watermelon Flavour

Refresh your tastebuds this Summer with new Tic Tac Watermelon Mix

Iconic mint brand, Tic Tac® is set to release a refreshing new flavour, Watermelon Mix just in time for Summer. Created to inspire fun and adventurous moments for Australians and Kiwis, Watermelon Mix will roll out on shelves nationwide in September.

A delicious new fruity combination, Tic Tac Watermelon Mix has a surprising cool side.

The brand’s latest innovation combines a delicious mix of two sweet and minty Watermelon fruit flavours. Adding a vibrant colour contrast to each pack, the pink Tic Tac pill offers vibrant notes of sweet and juicy watermelon, while the red pill adds fruity flavours to an amazing mint freshness.

Tic Tac Watermelon Mix was inspired by local love for Summer and aims to tap into popular flavour profiles during the warmer months. As the category continues to rebound strongly, Tic Tac Fruit flavours have delivered double digit growth for the Mints category in the 8 months to June 2021*.

Azzurra Puricelli, Marketing Manager for Tic Tac said, “As a brand, Tic Tac® aims to encourage people to enjoy little moments of refreshment in their everyday lives. As the warmer weather approaches, our new Watermelon Mix flavour is the perfect addition to our range, offering consumers a delicious mix of cool mint and sweet fruit profiles. We hope our new Watermelon Mix flavour encourages people to take a break, enjoy a Tic Tac® mint, and experience a refreshing moment this Summer.”

Made at Ferrero’s Lithgow production facilities, the new Tic Tac Watermelon Mix flavour will be available in 24g packs. Stockists will include supermarkets and local convenience stores with a recommended retail price (RRP) of $ 1.99.

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.