ferrero in korea

Ferrero in Korea

Bringing joy for over 40 years.

Ferrero in Korea: A Commitment to Quality and Tradition

For over four decades, Ferrero has been cherished by consumers in Korea. Rooted in family values, Ferrero is driven by a commitment to quality, craftsmanship, and respect for people and the planet—principles passed down through generations of the Ferrero family.

Since establishing our operations in Korea in 1978, we have focused on sustainable growth and building strong connections with consumers, partners, and the community. From special celebrations like Entrance Exam Day, Valentine’s Day and Children’s Day to moments of thoughtful treating, Ferrero products—Nutella, Kinder and Ferrero Rocher—have become beloved choices in Korea, symbolising premium quality and the joy of sharing.

Our respect extends to our employees, who are treated as part of the Ferrero family. We prioritise their well-being, professional development, and work-life balance, bringing our family values to life in every aspect of our operations. As we continue to grow in Korea, we remain committed to delivering products that resonate with the refined tastes and cultural traditions of this vibrant market.

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Ferrero Innovation Center: Driving Future Growth

Opened in June 2017, the Ferrero Innovation Center in Singapore serves as a Strategy and Innovation hub. Positioned in a cosmopolitan, well-connected city at the heart of Asia, the centre draws inspiration from the region’s rich food culture and technological advancements to drive Ferrero’s global innovation.

Our mission is to keep Ferrero at the forefront of innovation through end-to end collaboration, focusing on:

  • Breakthrough Innovation Product Labs: Developing all product formats in Ferrero’s portfolio to cater to both global and local markets.
  • Raw Materials: Partnering with universities to conduct research and source local raw materials and ingredients for our product applications.
  • Food Trends: Leveraging our expertise to identify early indicators of trends and emerging signals in the food industry.
  • Market Innovation: Harnessing consumer and market insights to fuel product development and enhance our offerings.
  • Open Innovation: Collaborating with universities and startups to explore new ideas and fulfill emerging business opportunities.
  • Next-Generation Toys: Innovating toy design by integrating physical playability with digital technology and sustainable materials.
  • Project Management and Ecosystem: Fostering cross-functional collaboration within Ferrero and with our ecosystem partners to drive efficient project execution.

The Singapore Innovation Center plays a vital role in ensuring Ferrero remains a global leader in innovation while enabling the localisation of international products for regional markets, including Korea.

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“The Singapore Innovation Center will support Ferrero in its continuous pursuit of cutting-edge technological solutions to offer our consumers the best quality products that provide always new taste dimensions”, Ferrero’s Executive Chairman, Giovanni Ferrero.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. About 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.