A taste of wonder awaits: Wonka magic comes to life as new range launches on shelves
- The wondrous creations of Wonka are no longer just a figment of the imagination, as a new range inspired by the fantastical world gives fans the chance to Taste the Wonder.
- Packed with unexpected shapes and flavours, the new range includes Magic Hat Chocolate Pralines, Oompa Loompa Hollow Figurines, Purplypurple Milk Chocolate Bar, Oompa Loompa Gummies, Magic Garden Ropes and a Wonka Kinder Joy Egg.
- The Wonka range will first land in Morrisons and Asda on September 14, with the magic rolling out across other major retailers in the UK and Ireland, including Tesco on October 22.
14 September 2026: The magical world of Wonka is stepping onto shelves with the launch of a much-anticipated new range inspired by one of the most imaginative universes. Bringing together nostalgia, adventure and a signature sense of surprise, the range invites fans to discover playful creations packed with unexpected flavours, textures and shapes, each designed to deliver a delicious taste of Wonka wonder.
From chocolate hats with magical fillings to Oompa Loompa-shaped figures and a Wonka-inspired Kinder Joy Egg, the range brings surprise to chocolate and sugar confectionery, including seasonal and limited-edition creations. The first products arrive in Morrisons and Asda in the UK from 14 September, before the magic rolls out across other major UK and Ireland retailers including Tesco on October 22. The range includes:
- Wonka Magic Hats. A magical assortment made for sharing, Wonka Magic Hats combine delicious chocolate shells with luscious fillings in a collection of imaginative flavours. From familiar favourites to delightfully unexpected combinations, including Caramellion, Chocolonka, Magenta Elixir and Choco Fizz, each to bring a little more surprise and Wonka wonder to those shared moments with friends and family. RRP £7.65
- Wonka Oompa Loompa Milk Chocolate Hollow Figurine. Bring home one of Wonka’s most beloved icons. Made from smooth, creamy milk chocolate and finished with fine details, this instantly recognisable figurine, complete with vibrant green hair and striking white brows, brings an exciting touch of Wonka magic to the season. RRP £4.50
- Wonka Purplypurple Milk Chocolate Bar. A deliciously curious chocolate bar with a Wonka twist. Smooth milk chocolate gives way to a surprising purple caramel-flavoured milky filling, creating an unexpectedly treat made to spark delight with every square. RRP £3.75
- Wonka Magic Garden (Lemon and Lime). A zingy adventure of chewy lime-flavoured ropes hide a surprise taste of lemon inside. Bursting with citrus flavour and finished with a signature Wonka twist, each bite invites fans to Taste the Wonder in a deliciously unexpected way. RRP £2.30
- Wonka Oompa Loompa Gummies (Blueberry & Strawberry Flavour with Berry Cola Filling). Discover a magical mix of blueberry and strawberry-flavour gummies with a surprising raspberry-cola flavour liquid centre. Shaped like the iconic and nostalgic Oompa Loompas these gummies hide a surprising raspberry-cola flavour liquid centre, bringing together fruity flavours, an unexpected filling to deliver a unique Wonka twist that's full of fun and imagination. RRP £2.30
- Wonka Kinder Joy Egg. Kinder Joy meets Wonka in an enchanting treat filled with discovery. Smooth cocoa and milky cream layers combine with crispy wafer bites, while exclusive Kinder Joy × Wonka Funko toys, which include the Golden Wonka, bring an extra element of surprise. RRP £1.60
Emma Armer, Marketing Director at Ferrero UK said: “We’re so excited to finally bring the magic of Wonka to shelves with a new range that celebrates everything fans love about this extraordinary world; imagination, adventure, magic and of course delicious and surprising products. From the playful designs to the delicious flavours, we’ve drawn on the timeless and nostalgic spirit of the brand to create something that feels genuinely surprising and fun. Fans can expect the unexpected, with unique combinations of flavours and textures in every bite. This is just the start, and we can’t wait to bring even more Wonka magic to the UK and Ireland.”
With fans around the world captivated by the Wonka universe, Ferrero is continuing to bring its magic to life through a growing range of imaginative creations, with something for everyone. Rooted in a world of adventure, wonder and invention, each product is designed to turn every moment into something a little more extraordinary.
Wonka fans can find out more about the new range by visiting wonka.com
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Press contact: ferreroukconsumer@wearetheromans.com
Notes to editors
The full Wonka range is available in Morrisons and Asda stores from September 14, ahead of a wider rollout across most major grocery retailers in September and October, including Tesco from October 22.
About Wonka
The Ferrero Group owns exclusive rights to the Wonka brand in the confectionery sector following its acquisition of Nestlé’s US confectionery business in 2018. Following the acquisition of the exclusive confectionery rights to the Wonka brand in 2018, Ferrero has been bringing the iconic world of Wonka to life through a growing confectionery portfolio. Combining Ferrero's expertise in confectionery with the creativity and imagination of the Wonka universe, the range has been developed to delight consumers with distinctive flavours and engaging formats inspired by the beloved and nostalgic Wonka brand.
About Ferrero UK & Ireland
Ferrero began its journey as a small pastry shop in the town of Alba in Piedmont, Italy, in 1946. Today, we are one of the world’s largest sweet-packaged food companies, and fourth largest confectionery manufacturer in the UK, bringing joy to people with our much-loved products including Wonka®, Nutella®, Kinder®, Tic Tac®, Thorntons®, Ferrero Rocher®, Eat Natural® and Fulfil®.
Quality is at the heart of everything we do. We started as a family company, and still are, with an entrepreneurial and innovative spirit that has been crafted for generations. Now in its third generation, Ferrero’s dedication to quality and excellence, heritage and commitment to respecting people and the planet and communities in which we operate remain at the heart of everything we do. For more information, please visit www.ferrero.com/uk
