A taste of wonder awaits: Wonka opens once-in-lifetime access to wonder lab for exclusive tasting experience
- Wonka is opening the doors to its secret Wonder Lab, giving a lucky few fans the chance to taste the wonder
- A select group of VIP guests will be invited to sample the new brand range, inspired by the fantastical world of Wonka, alongside top-secret treats served straight from The Wonder Lab
- To mark the launch of the new wonder-full range, mysterious Wonka activity will appear in cities across the nation as the brand sets out to recruit its lucky tasters
14 September 2026: Ever wondered what it would be like to step inside the famous Wonka world? What if you could take a peek behind the curtain of the famous Wonka inspiration kitchen Well now, for a lucky few fans, that dream is set to become a reality.
To celebrate the launch of its brand-new range, Wonka is opening the doors to its exclusive Wonder Lab tasting experience, inviting a select group of fans to discover secret treats straight from the brand’s magical kitchen.
Launching on shelves across the country today, the new range brings even more wonder to fans, who will have the chance to sample the latest creations alongside a selection of top-secret concoctions designed to surprise and delight, created by the magical minds behind Wonka.
Those selected for the experience can expect to try a host of wondrous treats, from multicoloured Magic Hats and Magic Garden Gummies to fantastical new creations currently being developed by the Wonka Research & Development team. Guests will be among the first ever to try these products, and get an exclusive sneak peek at what some of the most fantastical minds in confectionery are cooking up.
The announcement of this once-in-a-lifetime experience comes as Wonka fever sweeps the nation - with the launch of the new wonder-full range, and also a whole host of mysterious activities in cities across the UK - as Wonka looks to recruit its lucky tasters.
Emma Armer, Marketing Director at Ferrero UK said: “We’re so excited to invite fans to Taste the Wonder as we launch our new range, but also the opportunity to experience a side of Wonka they’ve never seen before. From meeting the magical marvels behind the range to discovering extraordinary new creations, the experience is designed to bring the spirit of Wonka to life in a truly imaginative way. This is just the beginning, and we look forward to bringing even more Wonka magic to fans across the UK and Ireland.”
From chocolate hats with magical fillings to Oompa Loompa-shaped figures and a Wonka-inspired Kinder Joy Egg, the range brings surprise to chocolate and sugar confectionery, including seasonal and limited-edition creations. The first products arrive in Morrisons and Asda in the UK from 14 September, before the magic rolls out across other major UK and Ireland retailers including Tesco on October 22.
To be in with a chance to discover secret treats straight from Wonka’s magical kitchen, visit tastethewonder.co.uk. Wonka fans can find out more about the new range by visiting wonka.com
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Press contact: ferreroukconsumer@wearetheromans.com
Notes to editors
The full Wonka range is available in Morrisons and Asda stores from September 14, ahead of a wider rollout across most major grocery retailers in September and October, including Tesco from October 22.
- Wonka Magic Hats. A magical assortment made for sharing, Wonka Magic Hats combine delicious chocolate shells with luscious fillings in a collection of imaginative flavours. From familiar favourites to delightfully unexpected combinations, including Caramellion, Chocolonka, Magenta Elixir and Choco Fizz, each to bring a little more surprise and Wonka wonder to those shared moments with friends and family. RRP £7.65
- Wonka Oompa Loompa Milk Chocolate Hollow Figurine. Bring home one of Wonka’s most beloved icons. Made from smooth, creamy milk chocolate and finished with fine details, this instantly recognisable figurine, complete with vibrant green hair and striking white brows, brings an exciting touch of Wonka magic to the season. RRP £4.50
- Wonka Purplypurple Milk Chocolate Bar. A deliciously curious chocolate bar with a Wonka twist. Smooth milk chocolate gives way to a surprising purple caramel-flavoured milky filling, creating an unexpectedly treat made to spark delight with every square. RRP £3.75
- Wonka Magic Garden (Lemon and Lime). A zingy adventure of chewy lime-flavoured ropes hide a surprise taste of lemon inside. Bursting with citrus flavour and finished with a signature Wonka twist, each bite invites fans to Taste the Wonder in a deliciously unexpected way. RRP £2.30
- Wonka Oompa Loompa Gummies (Blueberry & Strawberry Flavour with Berry Cola Filling). Discover a magical mix of blueberry and strawberry-flavour gummies with a surprising raspberry-cola flavour liquid centre. Shaped like the iconic and nostalgic Oompa Loompas these gummies hide a surprising raspberry-cola flavour liquid centre, bringing together fruity flavours, an unexpected filling to deliver a unique Wonka twist that's full of fun and imagination. RRP £2.30
- Wonka Kinder Joy Egg. Kinder Joy meets Wonka in an enchanting treat filled with discovery. Smooth cocoa and milky cream layers combine with crispy wafer bites, while exclusive Kinder Joy × Wonka Funko toys, which include the Golden Wonka, bring an extra element of surprise. RRP £1.60
About Taste the Wonder
Terms and conditions apply. Full details will be available at tastethewonder.co.uk.
About Wonka
The Ferrero Group owns exclusive rights to the Wonka brand in the confectionery sector following its acquisition of Nestlé’s US confectionery business in 2018. Following the acquisition of the exclusive confectionery rights to the Wonka brand in 2018, Ferrero has been bringing the iconic world of Wonka to life through a growing confectionery portfolio. Combining Ferrero's expertise in confectionery with the creativity and imagination of the Wonka universe, the range has been developed to delight consumers with distinctive flavours and engaging formats inspired by the beloved and nostalgic Wonka brand.
About Ferrero UK & Ireland
Ferrero began its journey as a small pastry shop in the town of Alba in Piedmont, Italy, in 1946. Today, we are one of the world’s largest sweet-packaged food companies, and fourth largest confectionery manufacturer in the UK, bringing joy to people with our much-loved products including Wonka®, Nutella®, Kinder®, Tic Tac®, Thorntons®, Ferrero Rocher®, Eat Natural® and Fulfil®.
Quality is at the heart of everything we do. We started as a family company, and still are, with an entrepreneurial and innovative spirit that has been crafted for generations. Now in its third generation, Ferrero’s dedication to quality and excellence, heritage and commitment to respecting people and the planet and communities in which we operate remain at the heart of everything we do. For more information, please visit www.ferrero.com/uk
