The 85-Year-Old Iconic Chocolate Brand Releases CRUNCH White, a creamy white chocolate flavor twist on a classic, for a Limited Time.

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The 85-Year-Old Iconic Chocolate Brand Releases CRUNCH White, a creamy white chocolate flavor twist on a classic, for a Limited Time.

September 16, 2025
Get ready, CRUNCH® lovers! Backed by consumer demand, America's favorite crispy milk chocolate bar just got a delicious new twist with the release of CRUNCH White – a white chocolate version that delivers the same satisfying crunch chocolate fans won't be able to get enough of.

Just in time for Halloween, CRUNCH White is making seasonal festivities even sweeter. It's a festive treat that's anything but ordinary. Whether handing out candy during trick-or-treating, snacking during a Halloween movie marathon or enjoying an afternoon treat, this limited time offering delivers the ideal combination of a familiar crunch with an exciting new spin. Available in convenient 1.55 oz individually wrapped bars and larger 2.7 oz share packs, CRUNCH White is designed for every sweet moment that the whole family can enjoy this season.

"CRUNCH has been a fan favorite for over 85 years, and the love for the original bar is as strong as ever," said Sajani Manchanda, Senior Brand Manager at CRUNCH. "Our fans crave texture — especially one that's satisfying. That's why we're excited to unveil CRUNCH White: the iconic crispy bite you know and crave, now coated in smooth, creamy white chocolate. It's a lighter spin on a classic, and we're pretty sure it's going to be love at first crunch — all over again."

Adding to the excitement, CRUNCH White will be featured in a limited-edition Candy Bar Cupcakes 25-pack and Candy Bar Cupcakes 12-pack as part of Ferrero’s partnership with New York-based dessert company, Baked by Melissa, famous for its handcrafted bite-size cupcakes and treats. Baked by Melissa is putting its signature spin on CRUNCH along with other Ferrero fan-favorites including Butterfinger®, Baby Ruth®, and 100 Grand® that trick-or-treaters have craved for decades, while also celebrating the launch of two new limited time candy bars, CRUNCH White and Butterfinger Marshmallow. 

Fans can grab CRUNCH White at retailers nationwide now through December 2025. Stock up early – something this good might fly off shelves!

Stay connected with CRUNCH on Instagram, X and Facebook.
 

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.