The Wait Is Over: Introducing Nutella^® Peanut, the Brand’s First New Flavor Innovation in Over 60 Years

Summary

Nutella® Peanut is Nutella’s first new flavor innovation in more than 60 years, blending the brand’s signature creamy cocoa experience with the delicious taste of roasted peanuts. The new spread is now available nationwide in the U.S. and will be celebrated with a limited-time Nutella Peanut Pop-Up in New York City this May.

Quick Facts

Product: Nutella® Peanut
Launch: April 15, 2026
Availability: Major retailers nationwide in the U.S.
Flavor profile: Creamy cocoa and roasted peanuts
Best for: Sandwiches, snack moments, dipping, and recipes
Event: Nutella Peanut Pop-Up, NYC, May 16–17
Where to buy: Nutella® Peanut store locator

What is Nutella® Peanut?

Nutella® Peanut is the first new flavor innovation in Nutella’s more than 60-year history. The new spread combines the unmistakable creamy texture fans know and love from Nutella® with the delicious taste of roasted peanuts.

After months of anticipation and excitement, Nutella Peanut is now available nationwide. The launch marks a major milestone for the brand and introduces a new way for fans to enjoy Nutella during everyday snack moments.

What does Nutella® Peanut taste like?

Nutella Peanut delivers a creamy cocoa spread experience blended with the flavor of roasted peanuts. It is crafted to be smooth, spreadable, and satisfying, with a taste profile designed especially for afternoon snacking.

How is Nutella® Peanut different from classic Nutella?

Classic Nutella® is known for its signature hazelnut spread with cocoa. Nutella Peanut introduces a new roasted peanut flavor while keeping the creamy, spreadable experience Nutella fans expect.

This new product expands the Nutella portfolio with a flavor innovation designed for fans who have been asking for something new from the brand.

How can I enjoy Nutella® Peanut?

Nutella Peanut is made for everyday snack occasions and pairs especially well with a classic sandwich. It can also be enjoyed with dippable snacks, incorporated into recipes, or used as a flavorful addition to afternoon snack moments.

Whether spread, dipped, or added to a favorite snack, Nutella Peanut offers a new way to enjoy the creamy Nutella experience.

Where can I buy Nutella® Peanut?

Nutella® Peanut is available now at major retailers nationwide in the U.S. Fans can find Nutella Peanut near them by visiting the NutellaUSA.com store locator.

Fans are also encouraged to share their love for Nutella Peanut on Instagram, TikTok, X, and Facebook using the hashtag #NutellaPeanut.

What is the Nutella® Peanut Pop-Up?

To celebrate the launch, Nutella is bringing the first-ever Nutella Peanut Pop-Up to New York City’s NoHo neighborhood for one weekend only.

The free, open-to-the-public pop-up will take place at 372 Lafayette Street from May 16–17. The experience will transform the afternoon snack moment into an interactive event featuring games, rewards, personalized keepsakes, Nutella Peanut-themed prizes, and free Nutella Peanut sandwiches and dippable snacks.

Brand Quote

“Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible. So naturally our next move as a brand was dropping our first new flavor innovation in over 60 years,” said Noah Szporn, Senior Vice President of Spreads, Ferrero North America. “Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts. Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same.”

About Nutella®

Nutella was born in 1964. The unique hazelnut spread that millions of people around the world love is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production. Today, the popular hazelnut spread is available in around 160 countries worldwide and has expanded to offer delicious snacks filled with creamy Nutella, including Nutella Biscuits, Nutella B-ready, and Nutella & Go.

About Ferrero®

Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com