Ferrero builds momentum in the US with major new collaborations and creative combinations
Products inspired by Marvel Super Heroes revealed at NACS Show 2026
Also revealed, new ways to enjoy Tic Tac and Nutella
October 7, 2026 -- Ferrero North America, part of the global food company Ferrero Group, is revealing a slate of new innovations at NACS Show in Las Vegas. These new products demonstrate the creativity and craftsmanship that goes into Ferrero's products, as well as the company’s ongoing investment in North America.
MARVEL teams up with some of Ferrero’s most beloved brands. Available across front-end and aisle merchandising locations, the program brings together one of the world's most recognizable entertainment franchises with iconic food brands from one of the fastest growing confections manufacturers in the U.S. to create a high-impact program designed to drive traffic, incremental purchases, collecting behavior, basket expansion, cross-brand purchasing, and cross-category engagement. New limited-edition innovations include:
- Butterfinger® Green Apple Smash, a new flavor featuring Hulk imagery on the package
- Crunch® Infinity Chocolate™, a new bar with cocoa crisp rice featuring Loki imagery on the package
- Tic Tac Berry & Lime, a new flavor featuring Mister Fantastic imagery on the package
- Kinder Joy® collectible Marvel toy assortment featuring imagery of Spider-Man, Captain America, Black Panther, and other favorite Super Heroes on the package
- Kinder® Chocolate packs with exclusive collectible cards featuring 20 different Marvel character designs
The Marvel program is supported by a fully integrated activation including custom packaging, in-store display merchandising, media, social, PR, influencer support, and a national consumer promotion. Coming Summer 2027.
"Ferrero is building on a year of major marketing moments with collaborations that bring iconic characters and our beloved brands together in new ways," said Michael Lindsey, President and Chief Business Officer of Ferrero North America. "The Marvel Universe gives us a powerful platform to excite fans and introduce Ferrero brands to new audiences."
Tic Tac® is launching Tic Tac TWO, a new innovation featuring two distinctive flavors in one mint that is twice the size of the original Tic Tac. Tic Tac TWO comes in two new flavor combinations: Raspberry & Lemon and Spearmint Cool & Mild. Each sugar-free mint, made without artificial colors, features a different flavor on each side. After proving to be a success in Europe, Tic Tac is excited to bring this innovative experience to U.S. consumers in Fall 2027.
Nutella Waffle is also making its debut at NACS Show. Crispy and golden outside and filled with creamy Nutella inside, Nutella Waffle will begin appearing in freezer aisles starting Spring 2027.
"These are tier one disruptive innovations that take advantage of Ferrero’s expanding portfolio,” said Jim Klein, Chief Customer Officer, Ferrero USA. “These creative, exciting new treats will help c-stores grow incremental sales across their categories."
Ferrara Candy Company and Wells Enterprises—part of the Ferrero family of companies—are also showing off exciting new innovations that will drive growth for c-stores, from Trolli Spicy and Lemonhead Gummies to Butterfinger pints & cones and Trolli Gummi Pop Electric Blueberry Lemonade.
Ferrero is located at Booth #N2647 on the Expo floor. For more information, visit ferreronorthamerica.com.
