Now Nutella arrives in snack format

bready

Ferrero launches Nutella B-ready® in the country, a crispy wafer filled with creamy Nutella® and wheat flakes: the snack format of the brand's traditional spread.

Buenos Aires, February 2026. Ferrero, the Italian company that owns the Ferrero Rocher®, Kinder®, Nutella®, Tic Tac®, and Raffaello® brands, launches Nutella B-ready® in Argentina.
Quote by Giuseppe Giorgianni
Nutella B-ready combines the delicious and original Nutella® cream sprinkled with puffed wheat flakes, coated with an exquisite and crispy wafer. In a simple, original format, and always ready to eat, wherever you are, it's a snack to enjoy between meals. “We are proud to welcome Nutella Be-ready to Argentina, offering an excellent product to be enjoyed on other occasions. Nutella Be-ready is the only on-the-go experience available in our country, allowing us to further strengthen and enrich our connection with consumers,” explains Laura Perdomo, Country Manager of Ferrero Southern Cone.

Different sizes, one unique flavor
Nutella B-ready® will be available in 2- and 6-unit packs, always with the perfect weight and moderate portions, less than 120 calories per unit.
With Ferrero's guarantee of quality and responsible sourcing of raw materials, Nutella B-ready® offers a heat-resistant flavor experience.
Launch event: crunchy, creamy, on-the-go
The official launch of Nutella B-ready® in Argentina was part of an immersive sensory experience where attendees could discover the product's attributes: its crunchiness, its iconic creaminess, and its ideal for urban consumption. The event featured a guided tasting led by sensory analysis and consumer science specialist Mara Galmarini, and included stations to experience each of Nutella B-ready's attributes.

The experience also included the launch of the book Nutella by Assouline, a title that explores all aspects of the brand in chapters: History, Quality, Bread and Breakfast, Versatility, The World of Nutella, and Iconicity. This extraordinary coffee-table book is a celebration of Nutella's legacy as a cultural icon, a spoonful of positivity that unites generations through the ever-present feeling of nostalgia.
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Ferrero comenzó su viaje en el pequeño pueblo de Alba, Piamonte, Italia, en 1946. Hoy en día, es una de las empresas alimenticias más grandes del mundo, con más de 35 marcas icónicas comercializadas en más de 170 países. El Grupo Ferrero brinda alegría a todas las personas del mundo con sus queridos productos de confitería de las marcas Nutella®, Kinder®, Tic Tac® y Ferrero Rocher®. Más de 46.000 colaboradores están comprometidos en ayudar a las personas a celebrar los momentos especiales de la vida. La cultura familiar del Grupo Ferrero, ahora en su tercera generación, se basa en la dedicación a la calidad y la excelencia, el patrimonio y el compromiso con el planeta y las comunidades en las que operamos.