FERRERO PARTNERS WITH SOURCEMAP FOR THE TRACING OF ITS HAZELNUT VALUE CHAIN
Ferrero is committed to achieving full traceability of its sourced hazelnuts. Therefore, the group is pleased to announce a new partnership with Sourcemap, a leading supply chain mapping, traceability, and transparency solutions provider for companies across multiple industries.
Sourcemap’s state-of-the-art technology provides a comprehensive platform to visualise supply chains and enhance traceability, further strengthening Ferrero’s efforts in working with its suppliers to achieve greater transparency. Furthermore, through Sourcemap’s platform, Ferrero can collect key data on social and agricultural practices, validate the value chain through data science and ensure that performance is continuously improving.
Addressing challenges through technology
Most of the world’s food supply chains, including Ferrero’s global sourcing activities, face the same commonality: complexity. However, the hazelnut supply chain has specific challenges, highlighted by the fact that, for example, in Turkey, there are currently around 470,000 officially registered hazelnut farmers.
Using the most advanced technologies for traceability will strengthen governance and mitigate the potential short-term impact on Ferrero’s brands' progress due to Covid-19.
"We are thrilled to contribute to the traceability of Ferrero’s hazelnut value chain to enhance visibility, ensure that social standards are adhered to, and that hazelnuts meet rigorous quality specifications.” Leonardo Bonanni, Sourcemap Founder and CEO.
“Ferrero aims to be a driving force behind a hazelnut industry that creates value for all. The social and environmental quality of the raw materials we source is essential to Ferrero. Our recently published Hazelnut Charter outlines our commitments in this regard, founded on a continuous improvement approach. Our partnership with Sourcemap is an important building block towards achieving greater supplier transparency and enhancing quality.” Marco Gonçalves, Chief Procurement & Hazelnut Company Officer.