Skip to main content

A UNIQUE AND UNMISTAKABLE TASTE

Nutella® has been on the breakfast tables of millions of people around the world for more than 50 years, spreading good moments to start the day. A slice of bread with Nutella® tastes great. Thanks to our unique and inimitable recipe, Nutella® has become the most popular and iconic hazelnut cocoa spread in the world.

NUTELLA®: A HISTORY OF PASSION, INVENTION AND POSITIVITY

Do you know the history signature recipe and unmistakable taste of Nutella®?

Positivity as a main ingredient
1946

Positivity as a main ingredient

After the Second World War, cocoa was extremely scarce. Founded as an Italian pastry shop in Piedmont, Italy, Ferrero turned this problem into a smart solution, creating a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa. The ancestor of Nutella® was born.

The Giandujot, named after a local carnival character, was a paste shaped into a loaf that could be sliced and spread on bread.

SuperCrema
1951

SuperCrema

The 'Giandujot' paste was transformed into a creamy new product that was easier to spread named SuperCrema.

Nutella® is born
1964

Nutella® is born

The recipe was continually improved and in 1964 the first ever jar of Nutella® was created.

A hazelnut and cocoa cream that today spreads smiles around the world.

The iconic jar
1965

The iconic jar

With its iconic design, Nutella® was launched in Germany.

Oh, la la!
1966

Oh, la la!

Nutella® arrived in France with great success.

Success has no borders
1978

Success has no borders

Nutella® reached Australia, opening its first plant outside Europe in Lithgow near Sydney.

World Nutella®  Day
2007

World Nutella® Day

On February 5th, 2007 Italo-American blogger Sara Rosso created a day to celebrate our product together with all Nutella® fans around the world.

World Nutella® Day has been celebrated every year since.

The Nutella Biscuit
2019

The Nutella Biscuit

After Nutella & Go! and Nutella B-ready, the family expanded with the launch of Nutella Biscuits, the first crunchy biscuit filled with a creamy heart of Nutella®. In 2019, the launch in France and Italy was a success!

Our attention to quality

Nutella's unmistakable recipe is the same worldwide. It combines seven carefully selected quality ingredients, ensuring its singular creaminess and intense flavour. We uphold high quality standards for every plant in the world that produces Nutella®. Discover more at: Our quality & ingredients | Nutella® | Official Website.

Our commitment to sustainability

We are committed to a responsible sourcing of our ingredients protecting the environment and improving the livelihood or farmers and their communities. Discover more at: Our commitments for sustainability | Nutella® | Official Website.

NUTELLA®
ONE LOVE, MANY OPTIONS

With its unique taste, Nutella® has created a range of products you can enjoy for many occasions throughout the day.
Discover all Nutella® products.

NUTELLA® BISCUITS
NUTELLA® BISCUITS

NUTELLA BISCUITS

The only cookie with a creamy heart of Nutella®, made to share with those you love.

Discover more
NUTELLA® B-READY
NUTELLA® B-READY

NUTELLA B-READY

Introducing Nutella B-ready, the only truly ready-to-enjoy Nutella® experience, individually wrapped! Enjoy the unique Nutella® taste in a crunchy wafer shell.

Discover more
NUTELLA® & GO!
NUTELLA® & GO!

NUTELLA & GO!

Nutella & GO! includes a delicious serving of Nutella® on one side and crispy breadsticks or pretzels on the other. It’s the playful way to enjoy Nutella® while on the go!

Discover more

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.