We are working in partnership with others to evolve our product packaging by finding more sustainable, circular solutions.
Packaging waste is one of the biggest challenges facing the food and drink industry. At Ferrero, we believe no packaging should ever become waste, and we have taken the following commitments to address this:
- designing 100% of our packaging to be recyclable, reusable, or, compostable
- reducing the use of virgin plastic by 10% compared with a 2020 baseline
- boosting the uptake of recycled content in our plastic packaging to 12%
We have laid out a clear roadmap to meet our commitment, having completed a thorough mapping of packaging materials and policies.
Our ambition, and the most important challenge for packaging today, is to increase the circularity of our process without neglecting other relevant environmental impacts. A total of 88.5% of our packaging is designed to be recyclable and we use 40.2% of renewable materials in packaging. Additionally, we are working to reduce the use of virgin plastic by 10% (vs. 2020 baseline) and to boost the use of post-consumer recycled content in plastic packaging, toward a 12% goal for overall plastic packaging.
Closing the Gaps in Packaging Circularity
Guided by the aim that none of our packaging becomes waste, we collaborate with partners across the value chain in the following areas:
- ensuring the availability of new recycled material solutions on the market
- making sure consumers have clear instructions on how to dispose of their waste
- investing in R&D projects to upgrade current sorting and recycling technologies
We partner with: Ellen MacArthur Foundation, Consumer Goods Forum, Circular Plastics Alliance, Association of Plastics Recyclers, CEFLEX, RecyClass, 4evergreen, European Brands Association, Flexible Packaging Initiative, Holy Grail 2.0 project, Perfect Sorting Consortium, and The Recycling Partnership.
OUR COMMITMENT IN ACTION
New Ferrero Rocher box
Kinder Joy’s new paper spoon
Nutella joins forces with Loop and Carrefour
Packaging plays a vital role in protecting and preserving products for consumers.