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15 Jul 2021
4 min read


The Ferrero Group continues to make progress on its 2025 packaging commitment

Signing Consumer Goods Forum’s (CGF) Plastic Waste Coalition’s Golden Design Rules 

Ferrero has recently signed CGF’s Plastic Waste Coalition’s new Golden Design rules, as another commitment to assess and redesign the critical elements of packaging, highlighting the need for alignment and scale to drive positive change globally. As longstanding partners with the CGF, Ferrero shares the organization’s vision that the transition to a circular economy requires a different approach to plastic usage, from production, consumption and reuse, to recycling and disposal. 

Read more on the CGF’s Plastic Waste Coalition’s new Golden Rule Design Rules.


The article covers the below:  

  • Ferrero signs new CGF Golden Design Rules as part of action plan against plastic becoming waste
  • Ferrero joins Holy Grail 2.0 to prove the viability of digital watermarking technologies for more efficient recycling 
  • Ferrero launches new thinner Kinder Bueno packaging material which will be available from 2022 
  • Ferrero launches paper-based packaging pilot for its Kinder bakery products in Italy 

Fabio Mora, Global Packaging Director of the Ferrero Group said: “In 2019, we committed to making all of our packaging reusable, recyclable or compostable by 2025 and I’m proud to see that we have already made some significant progress on our journey. Over the last few months, we partnered with over 85 companies on the digital watermarks project HolyGrail 2.0, a transformative program testing how digital technology can enable better sorting and higher-quality recycling for packaging. 


Additionally, we are proud to have signed the CGF’s new Golden Design rules as another commitment to assess and redesign the critical elements of packaging. The new thinner Kinder Bueno packaging material and paper-based Kinder bakery trial further demonstrate our ambition to accelerate sustainable innovation and to drive circular solutions. We look forward to sharing further updates on our progress soon.” 


Ferrero joins Holy Grail 2.0, as associate partner 


Ferrero joins HolyGrail 2.0, facilitated by AIM – the European Brands Association as associate partner, demonstrating its commitment to innovation in plastic packaging sorting and investing in pilot projects to improve current sorting technology gaps. The project aims to prove the viability of digital watermarking technologies for accurate waste sorting, resulting in more efficient and higher-quality recycling. 


Specifically, Ferrero recognizes, with this pilot, the opportunity to put in place sorting for a dedicated stream of food packaging plastics that will, in turn, generate recycled materials to be reused in line with circular economy best practices. 


Ferrero introduces new thinner flexible materials with improved climate impact for Kinder Bueno 


The Ferrero packaging team, in close collaboration with leading edge upstream suppliers, have developed a new thinner material, which delivers a thickness reduction of approximately 20% compared with standard films. 


The new thinner material will be introduced on selected products, such as Kinder Bueno, starting from 2022 and will lead to an initial annual reduction of approximately 550 tons of materials, saving around 1,450 tons of CO2 compared to the previous packaging. 


Ferrero expects to deliver further environmental benefits as the new materials are rolled out to other projects over the coming years. 


Ferrero launches paper-based packaging pilot for its Kinder bakery products

In Italy, Ferrero is piloting a new paper-based external packaging for its Kinder bakery range, including Kinder Délice and Kinder Brioss. The new packaging features an innovative method of wrapping Kinder Bakery products using paper film, suitable for recycling in the country’s paper stream. If successful, the paper packaging will be rolled out across the business’ entire portfolio of bakery products in the Italian market. 


This is an important step that supports Ferrero’s overall plastic reduction ambition. A science-based approach has been adopted to design and test the new paper-based packaging using the Aticelca evaluation method. The result is an overall weight reduction of 80% versus the previous plastic film used.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.