Wed, 05/14/2025
10:00
3 min read

TIC TAC LAUNCHES NEW ‘TIC TAC TWO’: TWO LAYERS, TWO TASTES, FOR TWICE THE FUN

tic tac two

Tic Tac has unveiled its boldest innovation yet: Tic Tac Two, a new sugar-free, dual-flavour range designed to deliver a playful and vibrant taste experience.  

The launch marks a significant milestone in Tic Tac’s evolution, giving familiar flavours a new twist to captivate today’s adventurous consumers.  

Tic Tac Two will make its global debut featuring three tantalising flavour combinations:  

  • Raspberry & Lemon – This vibrant and fruity pairing combines the flavour of raspberries with the zesty zing of lemon, making it as exciting as it is stimulating.  
  • Strawberry & Lime – (Only for UK, Italy and TM), this bold fusion of strawberries and tangy lime offers a deliciously balanced experience. Ideal for those who love a mix of sweet and sour, it’s a versatile flavour that’s sure to brighten any moment.  
  • Fresh & Mild Spearmint – An excitingly refreshing flavour that balances calming mildness with revitalising freshness. The coolness of mint is complemented by a subtle undertone, making it perfect for on-the-go moments. 

Each Tic Tac Two is twice the size of original Tic Tac, with two distinctive layers delivering a contrasting taste in every flip. With their silky texture and embossed Tic Tac branding, the dual-flavour brings an innovative edge to the mint category, redefining what consumers can expect from the sugar-free range.  

Leonardo Bertelli, Global Marketing Director at Tic Tac, commented: “It’s time to announce a new product launch in the Tic Tac family. Welcome to Tic Tac Two: a sugarfree duo-layered pill, which combines a dual flavours experience, with twice the size of a classic Tic Tac. This new product is carefully made for our consumers, who are always looking for exciting and playful new taste experiences, that balance the familiarity of Tic Tac with a sugarfree innovation.”  

The launch follows extensive consumer research which highlighted a growing desire for refreshment products that are both enjoyable and functional*. People are increasingly looking for their mints to have a variety of flavours, combining playfulness with on-the-go refreshment, that perfectly embodies the Tic Tac Two range.  

 

*Nielsen commission study

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.