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16 Mar 2018
3 min read


Kinder and the university of oxford partner

Ferrero’s Kinder brand and the University of Oxford team up for a 3-year project to develop app content and to carry out research on children’s learning through digital technology 


Luxembourg & Oxford 2018 – The magic world of Kinder and the leading expertise of the University of Oxford come together to research and develop educational content and a parental dashboard for the brand’s Magic Kinder app, to encourage families to interact and learn together. 


The partnership will involve a programme of research aimed at better understanding children’s learning through digital technology. As part of this partnership, the University of Oxford will also apply its world class research and experience in child development to assist in the creation of robust content aimed at supporting key aspects of children’s learning. 


Kinder wanted to team up with the University of Oxford as it feels strongly about supporting parents with their modern day challenges as well as providing free learning opportunities to children around the world. At the same time, The University of Oxford recognizes that millions of children around the world are using digital technology at a critical developmental point in their lives. By working with Kinder on the Magic Kinder app, experts from Oxford’s Department of Education hope to contribute to the development of educational content and produce a rigorous research programme examining key outcomes in children’s learning. 


“At Kinder we care about the holistic and happy development of children, and we believe that technology can truly support parents in their vital role as growth enablers,” said Marco Degregori, Global Head of the Kinder brand. “With the help of the University of Oxford, we will be able to give families another level of interactive play. The contents will be created with world leading experts, so parents can be reassured that their kids are participating in developmentally appropriate activities”. 


“The importance of quality learning experiences in early childhood development cannot be overestimated,” said Professor Victoria Murphy, Professor of Applied Linguistics at the University of Oxford. “Increasingly, children around the world are interacting with various digital learning technologies claiming to have developmental significance. Through our collaboration with Kinder we are hoping to develop a rigorous programme of research to examine key issues in learning through digital technologies to better understand and improve this process.” 


With Kinder’s mission to help raise happy children and the University of Oxford’s vision to benefit society through leading research and education, their collaboration will be an important step in encouraging families’ engagement in their children’s play and better understanding of the nature of learning through digital technology. 


For more information: 



Kinder is the second largest chocolate brand in the world that for over 50 years has brought joy to families. Currently sold in 170 countries, the Kinder brand offers a wide range of high quality products from chocolate bars to surprise-filled treats - that delight parents and children alike. Find out more at


Department of Education, University of Oxford 

The Department of Education is renowned for its research excellence. It was ranked first in the UK in the most recent research evaluation exercise and was the third highest ranked education faculty in the 2017 Times Higher list. The Department has many research collaborations within the social sciences division and of course the University more widely, both of which were ranked first globally in 2017. Our research is outward-facing, with projects that are transformative not just for the research field, but for governments, charities, industry and all levels of the educational sector. Our vision for digital futures in education runs across the expertise in the Department, involving research on young people and families, through schools, further education, higher education and into the labour market. 

Find out more at 


Magic Kinder app 

Magic Kinder is a world of fun and education designed to help families play and learn together through engaging games, activities, videos and stories in a safe environment. 

Download the app on iOS and Android

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.